City Focus Kansas City
Business Chief takes a closer look at Kansas City, a busy and rapidly growing hub for innovative technology, the automobile industry and the federal government.
Kansas City is the largest city in the state of Missouri, USA. It is located on the Kansas-Missouri state line near the convergence of the Kansas and Missouri Rivers, historically making the city an integral trading and business hub for the midwestern states.
Today, its economy boasts a flourishing automobile industry, a fast-developing tech scene, and a hub for federal government departments. Notably, Kansas City is home to greetings card manufacturer Hallmark, GPS tech giant Garmin, craft company Crayola (a subsidiary of Hallmark), and the telecommunications company Sprint.
The founding of Kansas City
French fur traders, who travelled up the Missouri River from St. Louis in 1821, were the first settlers in what would become Kansas City. By 1850, the settlement was a prosperous trading post, acting as a terminus for the Santa Fe, California and Oregon trails, and was chartered as the town of Kansas after the Native American Kansa tribe. It became Kansas City under an 1889 charter to distinguish it from the territory of Kansas.
This distinction became particularly prevalent during the American Civil War, when the city became sharply divided due to its location on the border between Kansas, a slave state, and Missouri, a free state. It was the site of a decisive battle in October 1864, in which a Confederate army was forced to retreat by a Union army in the war’s last major battle west of the Mississippi River.
Kansas City’s growth was marked after it was reached by the railroad from St. Louis in 1865, and linked with the Hannibal and St. Joseph Railroad by bridge across the Missouri River in 1869. In 1870 a stockyard was opened, and Kansas City became a major cattle market and the centre of the meatpacking industry.
Throughout the 20th Century, Kansas City grew exponentially. Both world wars provided major boosts to the city’s economy; after World War II it annexed adjacent land, increasing its area more than fivefold. By 1970, the city’s population peaked at over half a million, then slowly declined before stabilising in the 1990s. It now has an estimated population of 491,918 in 2018, making it the 38th most-populated city in the United States.
Today, the city’s livestock-handling and meatpacking activities have all but disappeared, but it remains the marketing and shipping centre for a vast agricultural region encompassing the production of maize, wheat, soybeans and dairy products. It is a major distribution centre: Kansas City is one of the largest rail hubs in the country and an important trucking centre, and also has a port on the Missouri River and an international airport.
Services constitute the largest share of Kansas City’s economy, including government, healthcare, telecommunications and finance. There is also a notable manufacturing sector, with automobiles, greetings cards, weapons components and pharmaceuticals making up large parts of the city’s manufacturing economy, while tourism and research and development in agriculture are also prominent economic sectors. The federal government is the largest employer in the city, with more than 146 federal agencies maintaining a presence there.
A unique factor in Kansas City’s economy is a vast underground industrial park known as SubTropolis. Measuring a massive 55,000,000 square feet, SubTropolis is a repurposing of a limestone mine dug in the 1940s. It contains almost seven miles of illuminated paved roads and several miles of railroad track, and has trademarked the phrase World’s Largest Underground Business Complex.
Among the companies who lease storage in SubTropolis are the United States Postal Service for its collectible stamp operations, and the United States Environmental Protection Agency for its Region-7 Training and Logistics Center. The National Archives and Records Administration also leases space for a Federal Records Center.
Internationally-renowned greetings card manufacturer Hallmark is headquartered in Kansas City. Founded in 1910 by Joyce Hall, it is the oldest and largest manufacturer of greeting cards in the United States. The Kansas City headquarters employs 2,700 people, though the company and its subsidiaries has approximately 30,000 employees worldwide and generates revenues of approximately US$4 billion.
Ford Motor Company, though headquartered in Detroit, Michigan, operates a large manufacturing facility at the Ford Kansas City Manufacturing Plant in Claycomo. The Plant builds the Ford F-150, the most popular vehicle in the company’s F-Series of light and medium-duty trucks. Additionally, The General Motors Fairfax Assembly Plant, which employs over 2,400 people, is located in adjacent Kansas City, Kansas.
Technology and startups
In 2017, Kansas City ranked as one of the top tech-centric cities in the United States, according to a report by real estate services firm Cushman & Wakefield. Its educated workforce, growth in entrepreneurship and access to venture capital funding earned its place at 22nd out of 25 tech-centric cities in the report.
There are several large multinational tech companies with headquarters in Kansas City, including GPS technology giant Garmin, and telecommunications company Sprint. However, the inauguration of entrepreneur-led community Kansas City Startup Village in 2012 has been a catalyst for the growth of the startup ecosystem in the city, “facilitating co-learning and connectedness, engaging and supporting the community; helping bridge political, social, and economic boundaries across the state line; and encouraging innovation using next-generation internet speeds including Google Fiber,” according to Crunchbase.
One startup which is making waves in Kansas City is RiskGenius, an InsurTech company working to update and streamline insurance processes for the modern, digital world. RiskGenius utilises machine learning and automation to support insurance professionals, and “streamline the work of underwriters, brokers and everyone in between.” The company started as a claim solution in 2011, by former insurance attorneys Chris Cheatham and Doug Reiser, and the RiskGenius software product was launched in 2016. To date, RiskGenius has raised US$60.5 million over three funding rounds.
Another Kansas City startup which has gained traction is Pepper, which has created an operating system and delivery platform for the IoT, offering “a secure user experience coupled with extensible architecture.” Pepper provides enterprise partners with the opportunity to “launch scalable IoT products, experiences and services,” from basic single-function solutions to entire, rich and complicated systems, all while ensuring end user privacy and personal data protection. The company has recently announced a new strategic partnership with China-based Dahua Technology, which the second-largest manufacturer of surveillance cameras in the world and has the leading market share in surveillance in North America. Pepper was founded in 2014 by David Bottoms, Scott Ford, and Steven Bosch, and has raised US$11.5 million over four funding rounds.
For more information on business topics in the United States, please take a look at the latest edition of Business Chief USA.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.