May 19, 2020

Does your business have a proven disaster recovery plan?

tips and tricks
recovery plans
Adam Groff
3 min
Does your business have a proven disaster recovery plan?

When disaster strikes your business, it's easy to make mistakes, which can lead to a difficult recovery.

From backing up your business data to recovering data from both cloud and on-site locations, there is plenty of room for error with any backup process.

Here are just a few mistakes your business should avoid when coming up with a disaster recovery plan:

Not Having a Plan B

With the amount of data even the smallest businesses handle on a daily basis, simply having a plan A in terms of disaster recovery just doesn't cut it anymore.

If your business truly wants recovery assurance, then it's important to have a plan B in place.

Many businesses assume that having one backup option is enough to recover from any situation, which isn't the case. Whether it's a security breach, virus, or natural disaster, having multiple backup plans is a wise choice.

For example, if you back your business data up to on-site servers, maybe consider also backing that information up to the cloud.

Backing data up to portable storage devices, such as flash drives and external hard drives, can also provide another level of protection.

Backing up Everything

Although it may sound counterintuitive to the data backup process, backing up all of your data isn't necessarily an effective plan.

On average, only 30 percent to 60 percent of your stored business data needs daily capturing and replication. The rest of that data, such as archived information, only requires occasional backups.

As the article, “What are the most critical mistakes to avoid when developing a disaster recovery plan?” looks at, backing up everything isn't necessarily a critical mistake, however it can turn the recovery process into a major headache.

By backing up everything on a regular basis, not only are you eating up valuable storage space, you're also making it difficult for your IT team to quickly sift through and recover certain files based on necessity.

Backing up only data that changes regularly will help eliminate this time-consuming mistake.

Using a "One and Done" Backup Plan

Data and the storage requirements that go along with it change all the time. As a result, your business should have a disaster recovery plan that evolves right alongside your business.

Chances are your business will increase its data storage load and the type of data it handles as time goes on.

Additionally, business regulations for data storage also change frequently.

Making sure you update your disaster recovery plan on a rolling basis will help your business avoid major issues later down the road.

Not Asking for Help

Disaster recovery is a daunting process and one that shouldn't be tackled alone.

Whether your IT department consists of a large team of people or just one or two staff members, it's important to get your entire business involved in the disaster recovery and data backup process.

Alongside using cloud-based automated backup services, your business should also get employees, department managers, and other network users on the same page when it comes to backing up crucial data regularly.

When disaster recovery goals are the same throughout your organization, the recovery process is that much more streamlined.

If you're looking for a mistake-free backup solution for your business, consider some of the disaster recovery pointers mentioned above.


About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business technology and disaster recovery.

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article