DuPont Packaging Diamond and Gold Winners
The DuPont Awards for Packaging Innovation is the industry’s longest running, independently judged, global packaging awards program highlighting packaging materials, processes, technology and service innovations. Here are this year’s award winners who have utilized thoughtful design and sustainable benchmarks to create cost-effective solutions to reduce waste and improve the consumer experience.
Here are details on the winners with commentary from Dupont and its judges:
Excellence in Innovation, Cost/Waste Reduction and Sustainability
The Procter & Gamble Company and Be Green Packaging — USA
“In its new design, packaging for Gillette Fusion ProGlide moved away from a clamshell approach and opted instead for a formable pulp tray made of renewable bamboo and bulrush fiber-based material. This new package pushed the boundaries of pulp trays, reducing both cost and material weight. Additionally it is much easier to open, making it popular with consumers. The graphics strongly reinforce the product’s brand identity and support great shelf appeal.”
Ecovative Design — USA
“Thinking completely outside the box, Ecovative looked to nature and found an innovative, cost-effective, all-natural solution for protective secondary packaging used for items such as electronics. EcoCradle is grown from mycelium (mushroom “roots”) and regionally sourced agricultural byproducts, like cotton burrs and oat hulls. EcoCradle is completely composed of ultra-rapid renewable resources and is also home compostable. It is a cost-effective and sustainable replacement for Styrofoam or other materials used in protective packaging.”
See top stories in the WDM Content Network:
Innovation and Sustainability or Innovation and Cost/Waste Reduction
Apeldoorn Flexible Packaging — The Netherlands; Cloeren Inc. — USA
“Stretch film for pallets unitization is an important type of secondary/tertiary packaging and a crucial part of the distribution chain that is often unnoticed by consumers. In developing the Katan-Ex microlayer stretch film, Apeldoorn Flexible Packaging used microlayer technology to design a stretch film with optimal properties for the beverage industry. The Katan-Ex microlayer film excels in increased pallet stability at elevated temperatures, uses 30 percent less material per pallet and reduces damage products during transportation by 80 percent.”
Scholle Packaging and Shell Global Lubricants — USA
“Scholle Packaging’s bag-in-box system for automotive chemicals and fluids allows industry suppliers to satisfy their customers’ needs with an efficient, environmentally conscious package. Each bag-in-box packaging system removes 24 one-liter bottles from the waste stream and features superior product evacuation, saving suppliers money and damage to our environment upon disposal into landfills. Overall, petroleum-based resin usage in the packaging is reduced by nearly 90 percent compared to rigid one-liter bottles, reducing impacts to our environment through the manufacture of the packaging system. During shipping, greenhouse gas emissions are overall lower than the incumbent packaging due to more-efficient cube utilization on trucks, in warehouses and at the end-user. The outer carton of the packaging system is also fully recyclable.”
Household Essentials, LLC — USA
“Replacing a traditional plastic outer wrap, Household Essentials packages its ironing board cover in a dual-functional, sewn-in cloth pouch that can be used later as a spray bottle holder. By eliminating the outer package completely via this pouch approach, Household Essentials reduces package weight by 14 percent and eliminated approximately 375,000 lbs of PVC from going into landfills. Additionally the smaller package size, being 35 percent smaller, reduces shipping costs and reduces retail display space by 30 percent. This approach yields a more upscale image and enhances shelf appeal to consumers who can touch and feel the product inside.”
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.