eBay Canada Uncovers Sexiest, Soon to be Engaged and Most Generous Canadians for Valentines Day
Forget the flowers, bring on the bling! eBay Canada, the country’s leader in ecommerce, analyzed thousands of Canadians’ pre-Valentine’s Day purchases to reveal the strongest gifting trends for the romance-filled holiday.  While Canadians may be experiencing a cold front in the bedroom with lingerie purchases down (59 per cent) compared tolast year, their love affair with diamonds remains intense with a year-over-year increase (21 per cent) in engagement rings and loose diamonds. In fact, an engagement ring or loose diamond was bought every 2.3 minutes on eBay in Canada in the lead up to Valentine’s Day.
“Canadians continue to turn to eBay – whether online or via their mobile devices – for all of their gifting needs, even the most special ones,” said Andrea Stairs, country manager of eBay Canada. “Whether you’re spicing up your love life, getting ready to propose to that special someone or finding a thoughtful gift, eBay’s worldwide marketplace has something for everyone.”
French is the language of lust this Valentine’s Day
Canadians may be finding the temperature a bit chilly in the bedroom this year compared to last, with a decline in lingerie purchased from coast to coast. However, Quebecers know how to keep the heat purchasing more than twice the amount of panties than any other province in Canada, while Ontarians are supporting bra sellers everywhere, topping the list with the most bought compared to any other province (36 per cent more). As one of the country’s smallest provinces, Newfoundland may not buy the most but they certainly splurge on their sexy underthings, spending 19 per cent more per item compared to the national average.
The Prairies say yes, and Newfoundlanders can’t commit!
Caterers, florists and wedding planners in Saskatchewan had better brace themselves, as consumers in this province had the largest increase in the number of engagement rings and loose diamonds purchased this Valentine’s Day season, buying 55 per cent more than in the prior year. And, not only did prospective proposers buy more “engagement bling” in Saskatchewan, they also spent more: 66% more per item than the national average. But when it comes to Newfoundlanders, it looks like they’ve got cold feet with a 40 per cent year-over-year decline in their engagement ring and loose diamond spend.
It’s not just a fling – Canadians love their jewels!
Looks like Canadians everywhere are surprising their loved ones with gifts of jewellery and watches this Valentine’s Day as every single province bought more items from this category compared to last year. In fact, in the lead up to Valentine’s Day, Canadians bought a piece of jewellery or a watch bought every 6.2 seconds on eBay. Spending increased the most in the Maritime Provinces of Nova Scotia and New Brunswick with a yearly increase of 46 per cent and 31 per cent, respectively. Fellow east coast neighbours, Newfoundland, are keeping their wallets tight and their cash close however, as their spending increased by only four per cent.
Cupid’s arrow can strike anytime, anywhere, even on-the-go
- Canadians aren’t only buying their diamonds behind a computer screen this Valentine’s Day. Some of the most expensive diamond-related gifts purchased via the eBay mobile app include:
- Men’s 18K Gold Rolex Day Date President Diamond Watch, $65,000
- Audemars Piguet Lady Royal Oak Offshore "Ice Cream" Rose Gold Diamond Watch, $39,000
- Men’s’ Rolex Sea-Dweller Deepsea XL Diamond Watch, $28,500
- Two 7 Carat Cushion Cut Loose Diamonds, $28,000
Romance by the region
- More Quebecers will be getting down on one knee– and hope for a “oui oui” – this Valentine’s Day, as 49 per cent more engagement rings and loose diamonds were purchased this year compared to last
- New Brunswick is keeping it PG with an 81 per cent decrease in the number of lingerie items bought this year compared to last. British Columbians and Manitobans have also decided to cool things off with a 70 per cent decrease year over year
- Ontario will shine a little brighter this Valentine’s Day. While the number of jewellery items and watches bought in Canada’s largest province increased by 35 per cent over last year, Ontarians also spent 26 per cent more per item than the national average on these glamourous gifts
- Nova Scotians will spice up the Maritimes this Valentine’s Day as they purchased more than double the number of lingerie pieces versus fellow East Coasters in Newfoundland, P.E.I. or New Brunswick
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellersglobally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily, and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. In Canada, eBay was visited by more than 8.2 million Canadians in December 2012 (comScore Media Metrix).
Statistics based on purchases made on eBay by Canadians in relevant categories between October 15th, 2012 and January 15th, 2013 and comparisons made against the same timeframe in the prior years. Provincial comparisons exclude territories.
 All diamond-related data based on Canadian purchases in the Engagement & Wedding Jewellery, and Loose Diamonds & Gemstones subcategories betweenOctober 15, 2012 and January 15, 2013
 Based on types of lingerie as identified by sellers; excludes ‘other’
 National averages exclude the Territories
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.