May 19, 2020

Eric "E-Panda" Hernandez: The beat of a new drummer

Razer Kraken E-Panda Hooligan Headphones
Bruno Mars brother
Bruno Mars
Eric "E-Panda" Hernandez
Bizclik Editor
5 min
Eric "E-Panda" Hernandez: The beat of a new drummer

Under warm stage lights and in front of hundreds of the music industry elite at the 55th Annual Grammy Awards show with millions more tuning in on television, Eric “E-Panda” Hernandez took a moment to reflect on his path to success and notoriety.

Being an artist in a family of artists that includes his brother Bruno Mars has been both a blessing and a challenge. But Hernandez’s unrelenting drive to improve his craft has helped him to build his own following while creating a new kind of brand and success case in the music industry.

“I look forward every night, every day, even if it’s a small gig at a little pub with six people, I know I’m going to play the drums and I’m going to give the best performance I can,” Hernandez said. “Sitting in front of thousands of people like I do now, it’s amazing. It’s indescribable.”

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A ROCKY PATH TO THE TOP

The bright lights and big stages are relatively new to Hernandez and the rest of the touring musicians backing Bruno Mars, who voguishly refer to themselves as “Hooligans.” It wasn’t always this good, Hernandez remembers. Before his shining moment at the Grammys there was a long stretch of dormancy in Hernandez’s music career.

Hernandez grew up in Hawaii and started playing at the impressionable age of four, gigging professionally at the age of 10. He moved to Los Angeles in 1995 to pursue his dream of music, but after a label deal ended, Hernandez found himself struggling to find work. To make ends meet, he took a security job at a local department store, a job he held for seven years.

“I gave up on music for a minute,” Hernandez said.

That minute turned out to be 17 years, as Hernandez joined the ranks of the Los Angeles Police Department for a decade. The desire to play professionally never left him, however, and when his soon-to-be-famous brother started playing in California, Hernandez jumped at the opportunity to join him onstage.

“Before this whole thing took off, we were playing the local nightclub circuit, with Bruno, in LA,” Hernandez said. “Sometimes we had five people in the audience, sometimes we had 15.”

Those small gigs very quickly grew, and it wasn’t long before Bruno became the star he was destined to become. His debut album, Doo-Wops & Hooligans, released in 2010, is certified double platinum by the Recording Industry Association of America.

“If I can do this the rest of my life with these guys, I’ll feel blessed,” Hernandez said.

+MORE ABOUT HERNANDEZ & E-PANDA HOOLIGAN HEADPHONES

  • Hernandez was born in Brooklyn, grew up in Honolulu.
  • As a boy, Hernandez ran the lights and sold tickets to the family performances.
  • The family show ‘The Love Notes Show’ in Waikiki Beach, was a 1950’s, 60’s, 70’s review.
  • You can purchase Razer Kraken E-Panda Hooligan Headphones on Amazon.

AN UNLIKELY PARTNERSHIP

But Hernandez knows that nothing is certain, and anything can change at a moment’s notice.

“I’m just a drummer,” he tells himself, noting that others before him have failed to become anything more than that. Hernandez thinks bigger, and that led him to find an improbable but ultimately indispensable supporter in Razer.

The global leader in its category, San Diego-based Razer makes its living by producing the world’s best gaming laptops, tablets, peripherals and software for arguably the most demanding audience: hardcore video gamers.

Hernandez saw an opportunity to produce his own pair of branded headphones with a company that stresses perfection that is demanded by their ardent users.

“I wasn’t going to put my name and reputation on the line for anything but the best,” Hernandez said. “Razer is the Holy Grail when it comes to what they do, so it was a natural fit. And for what I do, there isn’t a better set of cans out there.”

As it turns out, the feeling was mutual. Razer took its most popular line of headsets and produced the one-of-a-kind Razer Kraken E-Panda Hooligan headphones.

“Eric is a truly gifted artist, and it’s been an absolute pleasure working with him,” Min-Liang Tan, Razer co-founder, CEO and creative director, said. “The inspiration behind the E-Panda Hooligan headphones is the latest example of what can happen when people use our premium gaming gear in other walks of life.”

Spotted on social media with global icons Ellie Goulding and Bruno Mars, the Razer Kraken E-Panda Hooligan headphones have grown Eric Hernandez’s profile both inside and outside of the music industry, and have helped Hernandez build his own brand beyond sharing a stage with some of the most prominent musicians of the generation.

“Razer has helped take me to new heights,” Hernandez said.

Hernandez on the drums with Bruno Mars

AN INSPIRED FUTURE

Armed with an impressive résumé that includes work with Sting, Lenny Kravitz, Rihanna and others, Hernandez won’t need to return to playing small gigs anytime soon. With the help of companies like Razer, artists like E-Panda are able to be known as something more than just a member of a band.

Hernandez, the proud father of a three-year-old son, doesn’t have to look too far to find the motivation he needs to improve his craft, and ultimately, build his own brand.

“It’s easy to get comfortable in life, but you need to stay focused and do everything you can do to master your craft,” Hernandez said. “Deep down inside I know I have to hold strong for my family. To give my son the best education and a decent roof over his head, to give him all of the things I never had, this is the best way I know to do that.

“It’s a sacrifice, but it’s a worthwhile sacrifice.”

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Jul 5, 2021

What’s Causing the Global Supply Crunch?

Supplychain
Logistics
Supplychainriskmanagement
Procurement
He Jun, Director of China Macr...
6 min
Empty Shelf
Global shortages are affecting everything from copper to coffee - but why are the shortfalls so acute and so widespread?

As the global economy gradually recovers from the impact of COVID-19 pandemic, worldwide supply crunch is intensifying, spreading not only from one country to another, but also from one industry to another.

A year ago, when the pandemic continued to spread, economies around the world were severely hit and there was panic buying among consumers. Today, it is companies that are trying to go on a stockpiling, buying more raw materials than they need to keep up with rapidly recovering demand. The panic buying is fuelling more shortages of raw materials, including copper, iron ore, steel, corn, coffee, wheat, soybeans, wood, semiconductors, plastics, cardboard, etc. As a result, inventories of seemingly every raw material around the world are running low. “You name it, and we have a shortage on it,” Tom Linebarger, chairman and chief executive of engine and generator manufacturer Cummins Inc., said earlier, and he noted that his clients are “trying to get everything they can because they see high demand”.

Supply shortages have driven prices up significantly, with the impact of rising prices for some key raw materials being significant. The prices of various industrial raw materials such as crude oil, plastics, and chemicals are rising. Some of the impacts of higher raw material prices have already begun to be reflected in consumer goods. Reynolds Consumer Products Inc., the maker of the namesake aluminium foil and Hefty trash bags, is planning another round of price hike, and this will be the third for the increase this year alone. Food prices are also climbing. The price of palm oil, the world's most consumed edible oil, has risen more than 135% over the past year to record levels; soybeans have topped USD 16 a bushel for the first time since 2012; corn futures prices have touched an eight-year high, and wheat futures prices have risen to the highest level since 2013.

Changes in factory orders due to the impact of the pandemic have also tightened supply in some markets and pushed up prices for raw materials. Some knitting enterprises in Dongguan, Guangdong, said that affected by the pandemic, about 40% of the orders have come back to China from countries such as India and Southeast Asian countries, while the factory utilisation rate has increased by about 30% to 40%, and now it has reached 100%. In Jiangyin, Jiangsu, a bedsheet enterprise adjusted its production capacity to accommodate a USD 20 million order from Southeast Asia. Increased demand from the textile industry has led to tight supplies of raw materials. In Wujiang, Jiangsu, where polyester filament yarn is the most in demand, the shortage of raw materials this year has been unexpected, especially in the current off-season, when there is not much stock. In Suzhou, also in Jiangsu, the export of polyester filament yarn increased by nearly 60% from January to April, while the price increased by 40% to 60%. Compared with the same period last year, the price of filament yarn increased by RMB 2000-3000/ton.

Remarkably, this hoarding frenzy is pushing global supply chains to the brink of collapse. Inventory shortages, transportation bottlenecks, and price increases are nearing critical levels, raising concerns that strong global growth could fuel inflation. The supply disruptions in the past are simply incomparable compared to the severe inventory crunch of 2021. Industry insiders predict that both large and small enterprises will be affected by this supply shortage.

Why are current supply shortages so acute? 

Researchers at ANBOUND believe that instead of having one single factor, there are multiple reasons for the emergence of complex systemic problems.

First of all, there is the recovery in demand as the pandemic is brought under control. This year, as vaccination rollout efforts have brought the pandemic significantly under control in the United States and some European countries, the economy has begun to show significant momentum for recovery. This trend prompted a near-simultaneous recovery in most markets around the world. The collective recovery of global markets has led to a near-simultaneous increase in demand, exacerbating the mismatch between supply and demand. In the case of commodity futures, the capital was collectively bullish on commodities under such expectations, significantly driving up the prices of commodities (mostly upstream commodities) and spreading to midstream and downstream commodities. It should be noted in particular that the surge in demand for certain specific commodities under the pandemic has also exacerbated the supply-demand mismatch in some industrial chains. For example, the increase in the need of remote, online working and studying has increased the demand for all kinds of electronic products, leading to a surge in global demand for semiconductor chips, which affects several chip-requiring industries.

Another reason is that the pandemic has disrupted the global supply chain system, causing distortions in supply and demand in certain industries, which are transmitted along the supply chain, causing a wider supply crunch. As ANBOUND previously pointed out, the spread of the pandemic has dealt multiple blows to global supply chains. During the pandemic, China, as the "world's factory", was affected by the pandemic and its production side was disrupted. Then, the demand side of developed countries was suppressed by the impact of the pandemic. This is followed by the fact that the malfunctioning of the global supply chain system has exacerbated global supply distortions. To cite an example, the severe shortage of containers due to disruption of the supply chain has exacerbated the global supply distortions.

In addition, enterprises began to collectively increase their inventories, leading to the increase of inventories in the industrial chain and supply chain, amplifying the demand for all kinds of raw materials, intermediate products, and supporting products. In the past, in order to save costs and improve efficiency, many enterprises advocated zero-inventory production and tried to reduce the inventory in the production link, thereby reducing the capital occupation. However, the smooth operation of zero inventory production depends on the efficient global supply chain system. Once a problem occurs in the global supply chain system, it can lead to chaos in the whole supply chain system. The 2011 earthquake in Tōhoku, Japan has caused the shutdown of some key auto parts plants, which once led to the global auto supply chain being affected. Likewise, the global spread of the COVID-19 pandemic since last year has damaged, distorted, and even disrupted global supply chains.

Finally, geopolitical factors have also contributed to the tight supply of global commodities, resulting in the artificial disruption of part of the industrial chain and supply chain. For example, the U.S.-driven crackdown on chip supply to Chinese enterprises and related sanctions have seriously disrupted the global semiconductor industry chain.

How long will the supply crunch last? 

Overall, the global supply crunch is due to a variety of reasons, including increased demand from the post-pandemic economic recovery, distortions in global supply chains caused by the pandemic, collective stockpiling by enterprises around the world, and geopolitical disruptions. However, this does not represent a significant expansion of aggregate global demand, but rather a distortion of the existing system as it is disrupted and broken. Judging from the current situation, this tight supply situation will last for a long time, leading to the price rise of raw materials and components. Therefore, both enterprises and governments need to be prepared for this scenario in the medium- and long-term.

Mr. He Jun is Partner, Director of China Macro-Economic Research Team and Senior Researcher. His research field covers China’s macro-economy, energy industry and public policy.

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