Ex-PayPal Exec: EBay Should Rebrand as PayPal

By Jabong world

According to The Information, eBay could spin off PayPal as soon as next year. In light of the news, former PayPal exec and venture capitalist Keith Rabois told Bloomberg that he believes eBay and PayPal should split.

In fact, he went one step further and offered another solution – eBay should simply rebrand itself as PayPal.

“Change the logos, change the paint, change the T-shirts, and you get the same value basically as spinning off PayPal,” he says. “Just rename the company. It’s a really simple solution. You could do it in probably 24 hours. A lot less financial gimmicks involved, you don’t have to hire investment bankers, and various other things, but you get all the benefit. The market cap will appreciate PayPal if you just change the brand.”

Rabois argues that as it stands, PayPal feels like a subsidiary of eBay and that internally people certainly view it that way. He said that employees “still think of themselves as hostage to the eBay marketplace, which is a declining and eventually irrelevant marketplace.” Rabois argues that a rebranding as he suggests would clarify PayPal’s value proposition to the world.

After The Information published its report, eBay stock soared. 


Featured Articles

Broadridge study reveals huge impact of AI on C-suite

Broadridge Financial Solutions spoke to 500 C-suite executives from across the globe, many of whom said AI was significantly changing the way they work

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 top AI and ML trends for the enterprise in 2023 – Dataiku

Technology & AI

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy

Meet the CEO: Jill Stelfox of Panzura, exclusive interview

Leadership & Strategy