May 19, 2020

FDA brings graphic images to cigarette boxes in U.S.

cigarette boxes
President Barack Obama
Food and Drug Administration
Bizclik Editor
2 min
FDA brings graphic images to cigarette boxes in U.S.

 

The Food and Drug Administration has been making some controversial moves as of late and has unveiled some pretty graphic imagery as health warnings. These images will be required to cover half of the front and half of the back of every cigarette pack sold in the U.S. by September 2012 and include nine different photos of what smoking can do to your health.

Imagine picking up your next box of cigarettes and seeing an image of a dead man with stitches going down his chest with the words, “Smoking can kill you” on the front. Another image shows a diseased mouth with the message, “Cigarettes cause cancer” and a third image shows cigarette smoke coming from a man’s tracheal tube and the words, “Cigarettes are addictive.”

See top stories in the WDM Content Network:

The FDA is hoping that these images will deter buyers, but I can imagine it won’t have an effect on smokers who have been smoking for decades. Each warning label also has the nationwide “quit line” hotline printed, 1-800-QUIT-NOW.

The images will be rotated simultaneously among all cigarette brands and is the federal government’s effort to cut down the number of smokers in America; their aim is to decrease smokers by almost half by 2020. Dr. Lawrence Deyton, Director of the FDA’s Center for Tobacco Products says the agency is projecting that after the first year of the graphic warnings, more than 200,000 smokers will have quit. The labels are required under provisions of the law signed by President Barack Obama two years ago when the FDA was allowed permission to regulate tobacco products.

Share article

May 12, 2021

How innovation is transforming government

United States Air Force
Leidos
Bizclik Editor
3 min
Leidos is a global leader in the development and application of technology to solve their customers’ most demanding challenges.

According to Washington Technology’s Top 100 list, Leidos is the largest IT provider to the government. But as Lieutenant General William J. Bender explains, “that barely scratches the surface” of the company’s portfolio and drive for innovation.

Bender, who spent three and a half decades in the military, including a stint as the U.S. Air Force’s Chief Information Officer (CIO), has seen action in the field and in technology during that time, and it runs in the family. Bender’s son is an F-16 instructor pilot. So it stands to reason Bender Senior intends to ensure a thriving technological base for the U.S. Air Force. “What we’re really doing here is transforming the federal government from the industrial age into the information age and doing it hand-in-hand with industry,” he says.

The significant changes that have taken place in the wider technology world are precisely the capabilities Leidos is trying to pilot the U.S. Air Force through. It boils down to developing cyberspace as a new domain of battle, globally connected and constantly challenged by the threat of cybersecurity attacks.

“We recognize the importance of the U.S. Air Force’s missions,” says Bender, “and making sure they achieve those missions. We sit side-by-side with the air combat command, intelligence surveillance, and reconnaissance infrastructure across the Air Force. There are multiple large programs where the Air Force is partnering with Leidos to ensure their mission is successfully accomplished 24/7/365. In this company, we’re all in on making sure there’s no drop in capability.”

That partnership relies on a shared understanding of delivering successful national security outcomes, really understanding the mission at hand, and Leidos’ long-standing relationship of over 50 years with the federal government.

To look at where technology is going, Bender thinks it is important to look back at the last 10 to 15 years. “What we’ve seen is a complete shift in how technology gets developed,” he says. “It used to be that the government invested aggressively in research and development, and some of those technologies, once they were launched in a military context, would find their way into the commercial space. That has shifted almost a hundred percent now, where the bulk of the research and development dollars and the development of tech-explicit technologies takes place in the commercial sector.”

“There’s a long-standing desire to adopt commercial technology into defense applications, but it’s had a hard time crossing the ‘valley of death’ [government slang for commercial technologies and partnerships that fail to effectively transition into government missions]. Increasingly we’re able to do that. We need to look at open architectures and open systems for a true plug-and-play capability. Instead of buying it now and trying to guess what it’s going to be used for 12 years from now, it should be evolving iteratively.”

 

Share article