May 19, 2020

Flair Airlines puts a price on unlimited travel

Air Canada rouge
Swoop
aviation
airline
Knackles
3 min
Flair Airlines puts a price on unlimited travel

Budget carrier Flair Airlines has announced that it will be offering customers the opportunity to get a three-month unlimited travel pass for CA$700.

Hoping to encourage travel during the sluggish winter season, the company is also making a $500 variant available. Although still granting many of the benefits of the full-priced ticket, it does not include travel on Fridays, Sundays or public holidays and neither does it include checked luggage.

“Everybody travels at Christmas. Everybody travels when the weather’s warm...but when the temperature goes down, people tend not to travel as much domestically,” said Jim Scott, CEO, in an article with The Globe and Mail.

“If you have seats that are not full, how do you stimulate people to travel more? You just say, ‘Pay for a pass and then travel for the full 90 days.’”

Competition among budget airlines

Canada’s aviation market has four other budget carriers: Air Canada Rouge, Canada Jetlines, Sunwing Airlines and Swoop. Flair might have made a strong impression with its unlimited travel offer, but the fight to provide the best budget service in Canada isn’t over.

With air travel still relatively expensive to operate across the country, some airlines are conceding that the challenge to keep a foothold in the market is difficult. 

Speaking to the Financial Post, Swoop’s CEO, Steven Greenway, echoed the sentiments expressed by Scott. “I’ve never seen seasonality like in Canada. In summertime it’s a beautiful country, everyone loves going domestically around Canada, and in winter everyone grows feathers and goes south to the sun.”

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“We try to look for something perennial that we can operate all-year-round,” he explained. “If you don’t do that, it’s almost like your holiday home — it’s a bit expensive, you lock it up six months of the year and it’s not used.”

However, the answer might simply lie in providing great customer service for less. In January 2020, Sunwing received a ‘Consumer Choice Award’ in a ceremony by the eponymous organisation based in Quebec. 

Award recipients are chosen through the organisation’s careful research and public surveying, which is then analysed to find out who consumers themselves believe are the best company in each field. 

“We have operated out of the province for almost 14 years and continue to expand our offerings to sun-seeking vacationers throughout the province,” said Lyne Chayer, General Manager of Sunwing Quebec.

“We believe our wide range of destination options, convenient vacation packages and departures from five local airports across the province has made us a popular choice with Quebecers.”

For more information on business topics in Canada, please take a look at the latest edition of Business Chief Canada.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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