May 19, 2020

Getaround are set to expand into the Tri-State New Jersey area

Getaround
Jessica Scorpio
Getaround Founder and Chief Marketing Officer.
Getaround Connect
Catherine Rowell
3 min
Getaround are set to expand into the Tri-State New Jersey area

It has been announced that car sharing platform Getaround is set to expand into the Tri-State New Jersey area, increasing competiton with companies Lyft and Uber with this alternative model.

Car owners in Hoboken, Jersey City and Weehawken can now earn money by renting out their cars. Those without cars can easily discover and rent cars by the hour using the Getaround website, iOS or Android apps. With over 30,000 users between Northern New Jersey and New York City looking to rent cars this spring and summer, it will become an ideal time for car owners to list their cars and earn money.

"Launching in Hoboken, Jersey City and Weehawken, all of which have long been known for their push towards becoming tech-enabled, smart cities, was a natural next step for us as we strive to empower people everywhere to live car free through technology," said Jessica Scorpio, Getaround Founder and Chief Marketing Officer. "In becoming a part of the Northern New Jersey transportation network, not only are we able to provide locals with cars when they need them, but we also provide Manhattanites looking to get out of the city with more options to do so."

How to use Getaround to rent a car nearby

Getaround shows you cars nearby that are available to rent by the hour.

Getaround is currently the only company to make car-sharing safe, keyless and seamless through a mobile app and Getaround Connect, combining proprietary technology, GPS, Bluetooth LE and keyless remote technology. This will enable renters to unlock cars from their mobile phones and eliminate the need for owners to provide keys to the renter.

"With more than half of Hoboken residents commuting to work by public transportation, many only use their cars on weekends while others want to live car-free and avoid the cost and hassle of car ownership," said Hoboken Mayor Dawn Zimmer. "Peer-to-peer car-sharing, like Getaround, is an innovative mobility option that meets the needs of both groups and can help to take cars off the road and reduce pollution and traffic."

Dozens of cars in Hoboken, Jersey City and Weehawken are already listed on Getaround and can be discovered and booked through the website and mobile app today. Car owners have the potential to earn hundreds of dollars per month funding their car payment, groceries or next vacation. Getaround handles background and license checks and provides insurance to ensure both owner and renter have peace of mind.

"The biggest benefit of Getaround is that I can earn money without having to disrupt my schedule to deliver or pick-up my keys and car," said Phil Mazo, Getaround user and Hoboken resident. "The innovative use of technology not only allows renters to unlock my car through the mobile app, but has saved me time and energy."

In addition to creating economic opportunity for car owners in Northern New Jersey, Getaround will be creating local jobs within the next several months.

Getaround is available to owners and renters in San Francisco, Portland, Chicago, Washington D.C., and now the Tri-State New Jersey and New York areas. With its mission to maximize the cars that already exist and ultimately take cars off the road, the company plans to continue expansion to several new markets in 2017.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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