Written by Raj Jain, President, Globeways
Globeways Canada Inc., is a leading lentils and peas processing and trading company based in Canada. Our production/processing facility islocated in the province Saskatchewan which accounts for almost 96% of Pulse crop production of Canada. Globeways’ management is well experienced in the field having been involved in marketing food grains for the last 25years.
At Globeways, we maintain extremely strict quality controls, which are ensured by a dedicated team of professionals, each of whom is a master in his/her field through education as well as practical experience. This, coupled with the advantage of a well-established network of business partners encompassing all major origination and trading centres gives Globeways the leading edge, enabling the company to be abreast of the latest market information at all times. This information, updated to the minute, forms the backbone of the company’s operations. It is these advantages, which have enabled us to become a name synonymous with quality and service.
Globeways started operation from a one-room office in Etobicoke in 2002. In order to keep cost of operations low, this office was shared with a friend. Initially it was a struggle to establish a small business in a completely alien environment. As years went by, things started falling intoplace and we gained recognition in the industry, says Rajesh Jain, President and promoter of Globeways Canada Inc. Mr. Jain also serves as Vice President on the board of CSCA (Canadian Special Crops Association).
Mr. Jain, born and raised in India, has spent most of his past 25 years merchandising and marketing agricultural products. He has worked in India and Dubai before migrating to Canada.
Globeways has been ranked 8th in the 23rd annual PROFIT 200 ranking of Canada’s Fastest-Growing Companies by PROFIT- Magazine for the year 2010-2011
“Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the PROFIT 200 profiles the country’s most successful growth companies. Published in the summer issue of PROFIT and online at PROFITguide.com, the PROFIT 200 is Canada’s largest annual celebration of entrepreneurial achievement.”
“This landmark achievement is attributed to the diligence and hard work of Globeways’management and staff. We thank our suppliers, vendors, service providers and esteemed customers world over, ” said Rajesh Jain, President – Globeways.
“The PROFIT 200 companies are the innovative, high-growth enterprises Canada needs to compete on the global stage,” says Ian Portsmouth, Editor-in-Chief of PROFIT Magazine. “PROFIT is proud to celebrate their achievements and ambitions, and we encourage all business people to learn more about the many ways they’ve come so far, so fast.”
Globeways has been chosen by MBOT (Mississauga Board of Trade) as the “Small Business of the Year” -2011. The Business Awards of Excellence recognizes the achievements and successes of Mississauga businesses and professionals.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.