May 19, 2020

Google Named Top Company to Work For

Google
Google+
FORTUNE
Google Chrome
Bizclik Editor
2 min
Google Named Top Company to Work For

 

It’s no secret that Google takes care of its employees. For years, the company has earned rave reviews from staff and been globally recognized for its work culture and mission.

This year, Fortune Magazine acknowledged Google’s workplace fortitude by putting the company in the number one spot on its annual “Best Companies to Work For” list.

Google actually made its first appearance on Fortune’s list in the top spot in 2007 and was able to hold on to that position in 2008. But the company nestled down in the number four spot for the next three years, knocked down by the likes of NetApp, Edward Jones, SAS and Wegmans Food Markets.

Google’s rise back to the top of the ranks can be attributed to its stellar performance in 2011, which led to a very satisfied group of 18,500 employees.

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Last year, Google’s presence exploded as it brought us Google+, Google Wallet, Android 4.0 (aka Ice Cream Sandwich) and the Chrome Web Store, acquired Motorola Mobility and Google Chrome became the world’s second most widely used web browser.

“Everything was up at Google last year—revenue, profits, share price, paid search clicks, hiring—and so, too, was employee love,” Fortune wrote.

Google’s Mountain View, California headquarters, known as “the Googleplex,” has become a legend in its own right. The Googleplex is an environmental marvel—it’s the home of generous employee perks like a bowling alley, bocce courts and complimentary gourmet meals and haircuts.

Your company might not be rolling in success on Google’s level, so free food and eyebrow shaping for employees are likely out of the question. You can, however, certainly boost morale by keeping Google’s principles in mind, starting with the company’s ten corporate core principles:

-Focus on the user and all else will follow

-It’s best to do one thing really, really well

-Fast is better than slow

-Democracy on the web works

-You don’t need to be at your desk to need an answer

-You can make money without doing evil

-There’s always more information out there

-The need for information crosses all borders

-You can be serious without a suit

-Great just isn’t good enough

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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