May 19, 2020

Grow your business with these 3 tips

Business
Canada
Canadian Tire
Tim Hortons
qqtqtqt etqt
3 min
Grow your business with these 3 tips

As a business owner, there may come a time in your life when you decide you want to expand your company. After all, if your business has proven to be a successful one, then growing it and making it bigger may allow you to become ever more prosperous.

Take a look at Tim Hortons — the donut and coffee giant once started out quite small in Hamilton, Ontario. Now, offering a somewhat full menu, Tim Hortons is known for being Canada’s largest quick service restaurant chain.

RELATED TOPIC: Energize your workforce: 10 ways leaders can take employees “beyond engagement”

If you’re thinking about expanding your business, the following tips can help ensure that this growth is successful:

Are you passionate about your business?

Passion goes a long way. And while you may have been passionate when you first originated your company, before you make the decision to expand it, make sure that you still have that passion.

Specifically, if you love what you do, that love will translate to employees, customers or clients and surrounding areas in the community. It’s important to show excitement and enthusiasm for your business.

Know what you want and don’t be afraid to go after it. If you want to expand your business, then do it. However, make sure that there is a need for this growth and that you’re passionate enough to stand behind the growth.

Are you focused?

You’ve heard it before, but it’s important to hear it again: Never give up! If it’s your dream to expand your business, then do it — but make sure that you’re completely prepared and focused to accomplish the task.

If you’re looking to grow your business, then you must know that hard work lies ahead. Expanding your company most likely won’t be an easy task, but it can definitely be done.

In order to be focused and ready for this expansion, you’ll need to have a business plan in place. What does this exactly mean? You need to know what you want and when you plan to have it done. Create a budget and don’t go over it. Of course, there may be times or circumstances that cause you to slightly veer of course. However, set goals and try to stick to them.

Are you challenging yourself?

With this new expansion, make sure that you’re challenging yourself enough to always keep improving. In order to stay relevant, it is important to innovate — regardless of your specific industry.

In order to challenge yourself and improve your business, you may need to incorporate new programs, execute plans differently or create new processes. Remember: If you’re not moving forward, then you’re most likely becoming obsolete. How do you plan to successfully grown your company if you’re obsolete?

 Plenty of businesses throughout Canada have proven time and time again that expanding can be profitable. For example, Canadian Tire and Booster Juice are just two companies that started out small before growing into successful franchises.

It’s never too late to go after your goals. With hard work and tight business plan, success can be right around the corner.

RELATED TOPIC: 3 tips to help boost company morale without much money

Let's Connect!

 

Read the latest edition of Business Review Canada!

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article