Hershey's candy inspires an eyewear range

By Sumit Modi

Alternative eyewear brand Coco and Breezy - created by identical twin sisters - has collaborated with Hershey's to produce a candy-inspired collection.

The Twizzlers and Jolly Ranchers-inspired designs will come in bright, sugary colour schemes and retail at $230 to $310.

The glasses will be available from Hershey's Chocolate World, Specs New York, and Coco and Breezy's website.

According to WWD, Ernie Savo, Director of Licensing of the Hershey Company, said in a statement: “We are delighted to work with Coco and Breezy in this exciting collaboration. We look forward to work with them to bring our iconic brands to life in the eyewear category.”

The label’s designer added: “These designs are inspired by our childhood. Sharing things — always in half — was a real way we built the bond we have. A small amount of sugar meant something deep.”


Follow @BizReviewUSA and @NellWalkerMG

Read the July issue of Business Review USA & Canada here


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital