May 19, 2020

How to write an effective resume

careers
CV
how to write a resume
job applications
Bizclik Editor
2 min
How to write an effective resume

Having a strong resume is extremely important. There is not such thing as a second first impression, and often your resume is all you have to make an initial impact. Ford Myers, career coach, speaker and author of Get The Job You Want, Even When No One's Hiring, shares his top five tips for spring cleaning your resume. 

TOP TIPS FOR WRITING A SUCCESSFUL AND EFFECTIVE RESUME

BE BRIEF

Less is always more. Of the five main sections of a resume - Personal Information, Career Summary, Professional Experience, Education and Affiliations or Professional Development - the Career Summary is where brevity counts most.

"The Summary is a brief statement of who you are, where you're 'coming from,' and what skills and expertise you have to contribute to an organization. All you'll need to grab the reader's attention are five or six lines of text highlighting the benefits and contributions you offer as a professional," states Myers.

SEE MORE: Top 10 tips for online job hunting

BE SPECIFIC

Resumes that get noticed focus on specific results. Quantify everything you can, including retention rates, sales numbers, profit margins, increases and decreases, performance quotas, time frames, numbers of people or projects, and so on. Whenever possible, use percentages, dollars and hard numbers.

"Although individuals should be as specific as possible throughout the entire resume, this quantification tip should be exercised most in the 'Professional Experience' section. Here is where your past jobs, roles, responsibilities, and accomplishments are listed. It's also where most employers and recruiters focus 90 percent of their attention. The information you present here, and how you present it, can decide the fate of your candidacy within about 10 seconds of scanning time," explains Myers.

BE ACTIVE

Myers urges resume writers to use strong action verbs at the beginning of every sentence and phrase. Words such as create, launch, initiate, devise and conduct have a lot more impact than a vague phrase such as responsible for.

SEE MORE: What should you look for in a mentor?

BE SELECTIVE

Focus on information that is truly relevant to your career path and edit out the rest. "There is no need to focus on your after-school job or high school achievements if they are not relevant to the career you are looking for or if they are in your distant past," says Myers.

BE HONEST

Myers warns job seekers to never lie on a resume, "If you lie, you will always lose in the long run. Your resume is a living document that will be edited and updated through the course of your job search and your entire career," adds Myers. "Taking a good look at it this spring, as well as the start of every season, will help you put your best foot forward."

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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