May 19, 2020

The knack of handling multiple international websites

Business
Canadian businesses
International websites
overseas
Adam Groff
3 min
The knack of handling multiple international websites

If you're trying to take your business endeavors overseas, then you need to know how to manage multiple international websites.

Fortunately, there are a number of easy and effective ways your business can do just that.

RELATED TOPIC: Best websites for your business to attract Canadian consumers

With global online activities in mind, here are just a few ways your business can handle multiple international websites:

Use country code domain names

One of the first steps you want to take when running multiple international websites for your business is to use country code domain names. Doing so will associate your website to the country in which it's meant.

For example, websites in the United Kingdom use the .uk country code and websites in China use the .cn country code.

RELATED TOPIC: Canadian companies know the business of cloud phone systems

Including this code in your multiple domains helps search engines like Google track your website visitor activity from one country to the next.

Before adding the country code, make sure you follow all website compliances for that specific country. Many countries have restrictions for which types of websites can use their country codes.

Centralize your SEO practices

Although certain countries have different ways of optimizing their search engine activities, your business should still centralize the SEO practices of all of its websites - whether international or not.

As the following article looks at, just like your websites use the same standalone, proxy, or CMS integration, having universal SEO practices works the same way.

Your websites don't have to use the same optimization techniques, but make sure the same SEO policies are in place.

This includes guidelines for obtaining links as well as how your SEO team adheres to the anti-spamming laws in other countries.

Take advantage of update tools

Managing multiple websites is challenging; this is especially the case when your business handles multiple international websites.

Fortunately, there are update tools that make it easy to automatically update a number of websites on a regular basis.

Even if your websites exist in many different countries, chances are you'll occasionally need to post the same content to all of your sites. Update tools allow you to make these updates to all of your international sites at the same time.

RECENT TOPIC: What can be learned from Lululemon’s recent recall on tops?

Whether it's a landing page change or a contact page update, update tools designed for multiple sites can quickly make changes across all of your websites, which is a huge time saver.

Use geo-targeting

Even if your international websites use country codes in their domains, this doesn't always ensure search engines will find your sites.

If you want to ensure online traffic in other countries finds its way to your international website, you need to geo-target your website.

By using the geo-targeting setting for each of your specific international websites, your business is informing Google and other search engines that its site is targeting a specific country. This helps local audiences find your business's international site using keywords that relate to your website.

When it comes to handling multiple international websites, make sure your business remembers some of the tips above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including website management and SEO.

RECENT TOPIC: The great Uber debate – Do taxis have the right-of-way?

Let's Connect!

 

Read the latest edition of Business Review Canada!

Share article

Jun 10, 2021

G7 Summit guide: What it is and what leaders hope to achieve

G7
G7Summit
Sustainability
EU
3 min
Business Chief delves into what the G7 is and represents and what its 2021 summit hopes to achieve

Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration. 

 

Who are the G7?

The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like. 

The merry band comprises:

  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • The United Kingdom
  • The United States

Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.

 

Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda. 

 

When was the ‘G’ formed?

Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s. 

 

Why does the G7 exist?

At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted. 

 

The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability. 

 

It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations. 

 

Where is the 2021 G7 summit?

This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall. 
 

What will be discussed this year? 

After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”

 

The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values. 

 

According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.” 

 

Share article