May 19, 2020

Le Café Goes Green With Help From Brown

Federation CJA
Le Cafe
UPS
UPS Brown
Bizclik Editor
2 min
Le Café Goes Green With Help From Brown

 

Today, Federation CJA received a US$85,300 grant from The UPS Foundation, the charitable arm of UPS, for their local soup kitchen, Le Café, located in the heart of Montreal.  This is the largest grant awarded by The UPS Foundation to the Montreal community.

The grant will provide much needed sustainable upgrades to the facility urgently needed to meet the growing demand. Federation CJA plans to implement infrastructure for an automated dishwashing station, which will enable the use of reusable materials rather than the current disposable items. All disposables throughout the cafeteria and kitchen will be replaced with durable, but still lightweight, alternatives. Federation CJA's Green Committee will be involved in all aspects of the planning, development and implementation.

Le Café was established in 2009 to address the needs of people most affected by the global economic crisis. The food bank provides hot meals to anyone in need of healthy food, friendly conversation and good company.

"UPS's extraordinary generosity is exemplary of how the corporate and non-profit sectors can partner together to ensure the betterment of community," said David Cape, President of Federation CJA. "Through UPS's outstanding commitment to Le Café, Federation CJA will be able to improve service to the thousands of people who depend on the kitchen for nutritious, hot meals annually. This one-time grant will enable the upgrade of the Cummings Centre for Seniors' kitchen and facilities and the purchase of new equipment. We are so grateful to UPS for their inspiring philanthropy."

More than 60,000 meals have been served since Le Café's inception in March of 2009. Every week, more than 400 people benefit from the services at Le Café.  Thanks to the grant, an additional 55 seats also will be added to the kitchen to enable them to help more of Montreal's residents.

"UPS has had a long-standing commitment to supporting our communities and partnering with local charities," said Nicolas Dorget, vice-president of communications, UPS Canada. "In this past year alone, our employees have contributed approximately 100 volunteer hours at Le Café. That is a tremendous achievement and we are proud to support the efforts of our employees and the needs of the Montreal community."

Edited by: Kristin Craik

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article