Mazda names US boss as new CEO to aid faltering US growth

By Pouyan Broukhim

Japan’s fifth largest automaker Mazda has announced the appointment of Akira Marumoto as its new CEO, replacing Masamichi Kogai who will step down from the role next month after a five-year tenure to become Chairman of the Board at Mazda.

Marumoto currently stands as the Vice President of Mazda and leads the firm’s US operations, with his appointment as CEO coming at a time where the firm is looking to expand its presence more readily in North America.

See also:

Earlier this year, Mazda announced that it would be entering into a joint venture with Toyota Motor Corp. to invest in a new $1.6bn Alabama plant in order to boost its faltering regional sales.

Last year, China overtook the US as Mazda’s leading market last year, something that Marumoto will be tasked with investigating.

Mazda’s joint venture with Toyota is part of a wider strategic plan from both parties where they are working more closely together in the aim of accessing new markets, with the companies also working on the development of electric vehicles.

As one of Japan’s leading automotive exporters, accessing the connected, electric and autonomous vehicles markets emerging more readily in the US and China will become crucial to the manufacturers future, with the leadership reshuffle coming as part of this changing shift within the company and industry as a whole.

Share

Featured Articles

DEI done right: Brook Sims, COO, MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Q&A: China’s ecommerce innovator Jeff Li, CEO of Shoplazza

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

How hybrid work is revolutionising the physical office

As hybrid work models roll out worldwide, the purpose of the office is changing with collaboration, connection and networking taking centre stage

Trailblazer: Shanique Bonelli-Moore, DEI chief at Clorox

Sustainability

Dean Forbes – the Forterro CEO aiming for the moon

Leadership & Strategy

Why becoming a B Corp is good for business

Sustainability