May 19, 2020

Microsoft Spring 2016 Wave of Dynamics CRM is released

Sumit Modi
3 min

The Spring 2016 Wave of Microsoft Dynamics CRM is now generally available, Microsoft has announced. 

This release will allow previously-unseen features and capabilities to be used 



We continue to evolve our solutions to help companies drive their intelligent customer engagement strategy forward, and we are very excited to announce the general availability of the Spring 2016 Wave of Microsoft Dynamics CRM begins today. This release brings a host of new features and capabilities that empower companies to realize opportunities like the Rolls Royce example. With this release, we have a truly unique offering with customer service, field service and project all on one platform.  As such, we’re poised to help companies:

  • Capitalize on the new service economy with field service and project service automation
  • Engage end consumers, partners and external communities with portal capabilities
  • Empower employees via intelligent, adaptive processes with ground-breaking capabilities such as auto intent analysis

It is more important than ever for businesses to develop and maintain in-depth understanding of their customers in order to provide them with predictive, proactive and personalized experiences. Microsoft Dynamics CRM Spring 2016 Wave offers powerful capabilities that help businesses connect more closely with customers, empower employees, create new business models, and ultimately transform their business and their industry.

Param Kahlon provides more detail on the Spring 2016 Wave in the Microsoft Dynamics Blog.

Revolutionary new Connected Field Service solution for end-to-end IoT to field service

Today Microsoft is also introducing a ground-breaking Connected Field Service solution that will be available in preview on June 7.  With out-of-the-box IoT to field service capabilities, Microsoft is helping companies transform the way they do business in the service economy.

In a Connected Field Service scenario, IoT-enabled devices are continuously monitored and anomalies are detected, generating alerts that trigger automated actions or service tickets and workflow according to service level agreements. Availability and proximity of service technicians with the right skills and tools are then matched against the service requirement and routed to customer locations to take preventive action.

“We’re enthusiastic about Microsoft’s vision for Connected Field Service because it has the promise of helping us to continue to bring the service we can offer our customers to even to even higher levels,” said Paul Spruiell, VP of Operations at NAVCO, a leader in physical security systems. “Working toward future scenarios that include predictive maintenance on our systems opens up new opportunities to automate our processes, and in turn provide an unprecedented level of comfort for our customers.”

With Connected Field Service, we are able to help field service customers realize the potential of predictive maintenance with IoT.

Register and attend our June 7 event to learn how leading companies today are delivering incredible experiences and creating the new business models of tomorrow

I would also like to take this opportunity to invite you to attend Customer Driven on June 7. This is an online event that will highlight the Spring 2016 Wave and drill into how we power the service economy. I’ll be hosting along with Scott Guthrie, executive vice president of the Cloud and Enterprise Group at Microsoft, and industry thought leader Paul Greenberg, president of the 56 Group and author of “CRM at the Speed of Light,” as we showcase our standout service capabilities. Microsoft Dynamics CRM customers including Blendtec and NAVCO will be on hand to share their insights about how Microsoft is helping them transform their businesses with the next generation of service. Event details can be found here:

This is a tremendously exciting time in the world of customer engagement, and we look forward to being an instrumental part of helping companies transform the ways in which they engage their customers, empower their employees, optimize their operations, and deliver new products and services!

1. According to the Customer 2020 Report, by 2020, customer experience will overtake price and product as the key brand differentiator (Source: Customers 2020 Report).

Share article

Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

Share article