May 19, 2020

Move Over, Millennials: For Some Canadian Companies, 50+ is the New 25

Canada
Business
hiring
employees
Adam Groff
3 min
Move Over, Millennials: For Some Canadian Companies, 50+ is the New 25

Companies in provinces all across Canada are setting their sights on older workers and the staffing switch is benefiting everyone involved. From experience to dedication and every quality in between, employees 50 and older have a lot to offer the Canadian workforce. If your company is looking for great workers, here are just a few reasons the 50+ crowd is the perfect fit:

Canadian Companies Hiring 50 and Older

When it comes to hiring older workers, Canadian employers are really beginning to see the benefits of a 50+ staff. Companies like BC Public Service, Manitoba Hydro, University of Toronto, and the Department of Finance Canada all actively hire older workers for their experience and commitment. The companies mentioned above as well as other employers in Canada not only consistently recruit 50+ workers, they also create positions for retirees regularly as well.

Benefits of Older Workers

Older workers really have something add to the workforce. If your company is on the fence about hiring older workers, there are plenty of benefits the 50+ crowd brings to the table that may sway your recruiting decision:

Dedication – Many older workers are committed to doing their jobs right and with quality in mind. They are focused on the task at hand and take their work seriously. By hiring a 50+ worker, you're also hiring a dedicated professional.

Mature Attitude – Speaking of professionalism, many older workers have great attitudes and know how to treat others with respect. With 50+ workers on your team, your company will have courteous, professional, and mature staff members to greet your customers.

Punctuality – With an older staff, you can rest assured your employees will show up on time ready for the job at hand.

Team Leadership – Because a large number of older workers come with plenty of experience, they are oftentimes natural team leaders that other employees can look up to and learn from.

Some Considerations

Although there are countless benefits to hiring older workers, there are some important considerations your company and your hiring manager should keep in mind. As the following article shows, this is especially the case considering how life changes impact health insurance for older individuals. For starters, 50+ workers may have specific health concerns that your company will need to cover if you offer employee health insurance plans. In addition, older workers might need a few extra days for training, especially if they aren't accustomed to certain computer software programs your company uses.

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Hiring Tips

Whether you are entering the recruiting process or you are creating a position for an older worker, there are some pointers to keep in mind during the hiring stage. Finding an older employee who is passionate about working for your company is key. Someone who wants to work just because they are bored or want the extra income might not be the best fit. If the candidate seems like he or she is the right fit for the job, it's wise to have them perform a workplace aptitude test.

Although you won't strictly base your hiring decision on the results, the test will give your hiring manager a good idea of how much training the older employee will need. 

When it comes to hiring older employees in Canada, the pointers above are sure to help you throughout the recruiting process.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including employment and human resources.

 

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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