May 19, 2020

NB Power and Hydro-Quebec recognise hydroelectric’s value

New Brunswick
NB Power
3 min
NB Power and Hydro-Quebec recognise hydroelectric’s value

It has been announced that NB Power and Hydro-Quebec have inked three new deals, one of which stipulated help with the refurbishment of the Mactaquac Dam.

The dam, located in Mactaquac, New Brunswick, is a hydroelectric generating station capable of producing an electricity output of 670MW - roughly 20% of the province’s power requirement. Opened in 1968, the structure has started to deteriorate from long-term use, but the refurbishments are hoped to extend its operational lifespan until 2068. “We understand how important it is to ensure the long term sustainability of these facilities,” said Eric Martel, CEO of Hydro-Quebec, in reference to the vital role that hydroelectricity can play in the shift to eco-friendly energy sources.

A report by Natural Resources Canada found that an impressive 77% of electricity came from non-fossil fuel sources, “hydroelectricity is the largest renewable energy source in Canada, accounting for approximately 60% of Canada’s electricity generation”. Other renewables (wind, tidal, solar, etc) contributed an additional 3%, whilst nuclear energy added a slightly more substantial 14%.

Top three advantages of hydroelectricity

Non-polluting: Since there are no fossil fuels used in the energy generation process, hydroelectric power plants produce only clean energy. Water falling over a turbine converts kinetic energy into mechanical energy, which is then converted by a generator into electric energy. 


Local supply: Assuming that a region’s terrain and water are suitable for the necessary facilities, hydroelectric power can be a reliable, local and direct energy source for consumers which is not contingent on the fortunes of international fuel markets.

Reliability: Unlike some other forms of energy, hydroelectric energy is generally very stable during day-to-day operations. The generators used also have the ability to power up very quickly, making them effective as back-up or supplementary energy sources if required.

Hydroelectricity in Canada

Among the world top four in terms of active hydroelectric power stations, Canada has 10 large-scale generators with a combined capacity of almost 12,000MW. One of the largest in the country - and also the world - is the Beauharnois generating station in Quebec, comprising 36 turbines creating 1,903MW of electricity and housed in an Art Deco design.

The great advantage of Canadian terrain is the bountiful supply of hydroelectric-friendly bodies of water, particularly running rivers. Although larger hydroelectric plants can cause environmental damage to the area they’re built in, or can be simply too impractical to construct in certain areas, smaller (≤100kW) systems can still be effective local energy suppliers - an article by Earth911 deemed that these ‘run-of-river’ systems have “a trifecta rarely found in energy production”: renewable, sustainable and inexpensive. As Canada continues to develop its hydroelectric capabilities, electricity companies across the country will undoubtedly see the opportunities afforded by this eco-friendly power option.

For more information on business topics in Canada, please take a look at the latest edition of Business Chief Canada.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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