Netflix to expand its airline operations in 2018

By Pouyan Broukhim

One of the global leaders in on-demand video streaming, Netflix, has announced plans to bring its app more readily to airlines in early 2018 by using its mobile device encoding to make for easier usage.

The low-broadband service technology is used in most markets where broadband infrastructures are still being developed, and Netflix plans on using these lower bandwidths on airlines that will still be capable of providing video streaming.

The company has previously partnered with Virgin America in offering its services onboard, in addition to rolling out its new download feature in November. However, this new technology will make the app much more accessible.

See also:

If introduced, it could help airlines save 75% on bandwidth costs, something that is likely to be an attractive addition to many carriers.

Netflix is yet to announce any agreements or partnerships, but reduced costs combined with attracting consumers within Netflix’s membership of 103.9mn people will be a handsome investment prospect to many airlines.

The move is also likely to benefit Netflix, with the US-based company hoping to expand its user base through this venture.


Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy