May 19, 2020

Nine most popular Netflix series

BoJack Horseman
Marvel's Daredevil
Unbreakable Kimmy Schmidt
Sumit Modi
3 min
Nine most popular Netflix series

Netflix boasts some of the finest television shows in the world, thanks to its creation of high-quality original shows since 2012. Here are some of the most popular programmes to date.


BoJack Horseman

The only animated series on our list, BoJack Horseman is the story of a washed-up former TV star with manic depression exacerbated by an alcohol problem. The charm of the show is drawn from the surrounding characters, which make up an inexplicable mix of human and anthropomorphic. Each person in BoJack’s life adds something invaluable to the programme, making for compelling viewing.


Daredevil was the first of the Marvel Cinematic Universe series to hit Netflix, and it landed with a bang. Packed with both high-intensity violence and genuinely heart-warming relationships, the show has all of the grittiness that MCU movies lack (particularly the widely-panned Daredevil film) and spawned the equally-compelling and popular Jessica Jones and Luke Cage.

Unbreakable Kimmy Schmidt

Unbreakable Kimmy Schmidt strikes the balance between brightly-coloured whimsy and troublingly dark emotion. Kimmy is the victim of an abusive hyper-religious cult leader who kept her underground with three other women for 15 years; the show explores her adjustment to life in the real world, her emotional struggles, and the extraordinary people she meets.

House of Cards

One of the first Netflix original series to be streamed on the site, House of Cards is a political drama based on a 1990 BBC series of the same name. It has proved wildly popular, refreshing Kevin Spacey’s screen career and earning many awards. Its fifth series will be available in 2017.

Master of None

This series showcases Aziz Ansari’s casual, easy humour in a relatable way. It follows his character’s life and the everyday – but serious and important – topics and situations which crop up along the way. The characters traverse their issues in the most mature way they are able to, and complex social subjects are beautifully simplified via good communication.


Based on the story of notorious drug lord Pablo Escobar, Narcos focusses on the lead character’s interactions with everybody around him. He became a billionaire by dealing cocaine in Columbia, becoming wildly successful at it, and while the characters in the show cannot be called sympathetic, they are hugely compelling. Two series in, the show has been renewed for a third and fourth.

Stranger Things

Sci-fi horror Stranger Things was an overnight success story, based the disappearance of a young boy and how his mother, friends, and other more mysterious characters deal with it. Audiences were wooed by the highly talented children the show revolves around, and season two was swiftly confirmed.

Orange is The New Black

Who would have thought that a drama about a women’s prison would prove so universally appealing? The show follows countless storylines but does so thoroughly, delving into the backgrounds of characters and painting the everyday life of prisoners in a realistic, gritty manner. Every character is beautifully fleshed out, and the show generated more viewers and hours viewed in its first week than both House of Cards and Arrested Development.

Making a Murderer

This series, filmed over the course of a decade, is a documentary exploring the case of Steven Avery who was wrongfully convicted of sexual assault and attempted murder, serving 18 years in prison. He was later charged with a murder, and the series also follows the case of Brendan Dassey (Avery’s nephew) who was arrested for the same murder. A second series will explore his story further, and will undoubtedly be as wildly popular as the first.  


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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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