May 19, 2020

Pandora Achieves Near 50/50 Male, Female Split Across Global Workforce

Pandora Media
Tim Westergren
Jabong world
3 min
Pandora Achieves Near 50/50 Male, Female Split Across Global Workforce

Pandora Media released its diversity report on Thursday following in the footsteps of tech giants such as Apple, Facebook and Google. The report revealed that the company is overall 50.8 percent male and 49.2 percent female, making for pleasant reading. However it did also identified that 70.9 percent of its global workforce is white.

READ MORE: Apple Employee Diversity Report Shows White and Asian Men Take Majority of Top Jobs

According to statistics from the company, 12.3 percent of Pandora employees are Asian, 7.2 percent are Hispanic / Latino, 3 percent are Black or African-American, 1 percent are Native Hawaiian or Pacific Islander and 1 percent identify as two or more races.

The statistics in Pandora’s diversity report reflect gender statistics for the global workforce and racial statistics for its U.S. business. 

Pandora's leadership demographics show a little less gender diversity and even less racial diversity. Pandora says 61.2 percent of employees in leadership positions are men, and 38.8 percent are women. 84.6 percent of Pandora's leadership team is white.

Further, the company revealed that its tech team is also largely male (82.1 percent) which is indicative of a wider concern in the tech industry. The likes of Apple and Google have identified a problem in the U.S. education system, insofar as many young women are shying away from math and science degrees.

Its tech employees are 62.1 percent white, 26 percent Asian, 3.9 percent Hispanic or Latino, 2.8 percent Black or African American, 0.4 percent Native Hawaiian or Pacific Islander, and 4.9 percent of Pandora's tech employees claim two or more races.

Tim Westergren, Pandora founder, posted a statement about the company’s diversity report on LinkedIn.

“When I think about all the different kinds of people who are listening to Pandora across the globe, our employees should look like them. The diversity of our audience and artists are a great benchmark for us to use as we evaluate our own company. And it’s clear there’s work to be done.

“We’ve set our sights on building a company that will last a hundred years, and we need a plan for developing and supporting a workforce that reflects our audience; one that is as welcoming of all professionals as our service is of all listeners.

“It's interesting that Pandora's staff is so predominantly white. Pandora's offices are located in the racially diverse neighborhood of Oakland, where, according to USA Today, “blacks make up nearly a third of the population, and Hispanics, a quarter.”

“Pandora was founded in Oakland, which is one of the most diverse places in the world. We get to eat Ethiopian and Jamaican food for lunch, we catch Latin music when we take walks around the office, and at the end of this month, our employees will march in Oakland Pride and see Pandora’s company sign right above them on our building.

“We choose to connect to our community; to be of our community. Every Pandora employee receives a week of paid volunteer time off a year. They use this time to work with schools like Futures Elementary, TechBridge, and groups like Girls Inc., and The Boys and Girls Club of West Oakland. And we can do more.

“As we pursue this mission we want to hear from organizations that are passionate about this subject. If you work with such organizations, we want to hear from you.”

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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