PepsiCo launches first Pepsi ad in three years

By Bizclik Editor

 

While PepsiCo Inc. may be one of the most recognized brands in the world, it’s paid little attention on the actual Pepsi brand. For the first time three years, the snack food and beverage powerhouse is launching the first new advertising campaign for its flagship brand. The slogan behind the new campaign will be “Summer Time Is Pepsi Time.”

Reports are coming out that there’s been a focus on the Pepsi product because the popular soda is trailing behind its Coca-Cola Co. competitor. Additionally, adding to the commotion at the Pepsi campus was the departure of PepsiCo’s CMO for U.S. beverages who resigned earlier this month, making for more than 15 marketing executives who have left the company in recent years.

According to the Wall Street Journal, when industry market share numbers came out in March, showing Pepsi-Cola slipped to No. 3, analysts quickly accused PepsiCo—and Chairman and Chief Executive Indra Nooyi—of taking their eyes off the company's biggest brand.

See top stories in the WDM Content Network:

"Would I have liked to have it 30 days ago? Yes," said Keith Reimer, chief executive of Pepsi Bottling Ventures LLC, who said he is excited PepsiCo is putting more money again behind cola.

PepsiCo says it plans to spend about 30 percent more this year on TV advertising for its North American beverages, with soda a big focus. In addition to the summer ad campaign, Pepsi will be a present force on Simon Cowell's new show "X Factor'' in a $60 million sponsorship deal starting this fall. The company also recently launched new TV ads for Diet Pepsi and Pepsi Max, the company’s two smaller-selling colas.

Share

Featured Articles

Top 20 essential leadership resources for Black executives

To celebrate Black History Month, here are 20 resources for Black leaders – from business books to leadership coaches to business school exec programs

Broadridge study reveals huge impact of AI on C-suite

Broadridge Financial Solutions spoke to 500 C-suite executives from across the globe, many of whom said AI was significantly changing the way they work

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Leadership & Strategy

12 top AI and ML trends for the enterprise in 2023 – Dataiku

Technology & AI

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy