Spotify are expanding and relocating to the World Trade Centre

By Catherine Rowell

Despite their historical feud with Apple Music, Spotify have maintained their position within the music industry since its launch in 2008. A recent press release has highlighted Spotify’s aim to expand their operations within the US through relocating to the World Trade Centre, whilst their headquarters remain in Sweden.

The expansion will create over a thousand new roles within New York, whilst retaining over 800 existing roles. The new office will incorporate 378,000 square feet and is owned by Silverstein Properties Inc.

New York Governor Andrew Cuomo said, “New York is rapidly emerging as the nation’s leading hub for tech and innovation, creating more jobs and more opportunities and emerging as the epicentre of the 21st economy. We are proud to welcome Spotify to 4 World Trade Center and to have the future of music be a part of the bright future of our dynamic tech community.”

The company has been able to relocate through an $11 million Rent Reduction Program, which will cover approximately 15 years in which Spotify aim to reside at the World Trade Centre. This programme is also available for companies who wish to relocate to the World Trade Centre in a bid to make New York one of the largest technology hubs in the world.

ESD President, CEO & Commissioner Howard Zemsky said, “Under Governor Cuomo’s leadership, New York State is experiencing unprecedented growth in the tech sector, which is spurring job creation across the state. Spotify, with its 1,882 tech and media jobs, will further diversify Lower Manhattan’s business community and help move the neighbourhood into the 21st Century economy.”

Spotify is set to join Condé Nast, GroupM and MediaMath, in addition to Snapchat, which has created and developed a high number of roles within its base in Manhattan. Senator Daniel Squadron said, "Spotify pressing play on 4 World Trade Center means more jobs, more growth, and more innovation -- and that's music to Lower Manhattan's ears. The tech sector represents an important part of growing industry in New York, and I'm thrilled to continue to work to expand its presence in the state and my district.”

Follow @BizReviewUSA and @NellWalkerMG

Read the February issue of Business Review USA & Canada here 


Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI