May 19, 2020

Study reveals the status of LGBT people in the workplace

human resources
Equality
LGBT
anna smith
2 min
Study reveals the status of LGBT people in the workplace

Yesterday, The Economist Intelligence Unit (EIU) unveiled a snapshot of its latest research around the status of LGBT people in the business world. The report, entitled Pride and Prejudice: Agents of change, is being released in conjunction with The Economist Events’ second annual Pride & Prejudice Summit, a global 24-hour event being held on March 23rd in, London, Hong Kong and New York. Participants will include key speakers from companies including IBM, TD Bank, Warby Parker, Goldman Sachs, Anheuser Busch, Prezi, and other high-profile government officials.

The Agents of change report, aligned to many of the topics being debated at the summit, was based on a global survey of more than 1,000 executives. Among its findings:

  • When asked to identify which employee cohort is most likely to guide company thinking on LGBT diversity and inclusion, respondents chose young employees and the C-suite as the top two groups, with 27 percent and 24 percent, respectively
  • Yet, only 16 percent chose the C-suite as the group most likely to support LGBT workplace diversity and inclusion, ranking this group a distant fourth place
  • 40 percent of junior staff said they don’t know who guides company thinking on LGBT diversity and inclusion, while only 16 percent of C-suite respondents said they don’t know
  • 33 percent of C-suite members—versus only 13 percent of junior workers—said broader company leadership is most eager to support LGBT workplace diversity and inclusion
  • 37 percent of millennials believe there is a potential ROI/business opportunity in enacting LGBT-friendly workplace policies and practices—eight points higher than average

 

“The results indicate that there is a gap between the views of company leaders and the messages reaching lower-level workers—one that even the most inclusion-minded bosses may struggle to bridge,” says Michael Gold, editor and author of the EIU report. “Young workers are particularly keen on diversity and inclusion and want their companies to be too, from the top leadership on down.”

The Economist Intelligence Unit’s analysis of the survey findings has led to the creation of a suggested framework for achieving positive change for LGBT employees through three workplace groups: C-suite leaders, young people and women.

“We look forward to releasing the complete report around these findings on March 23 during the Pride & Prejudice event,” says Mr. Gold.

 

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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