May 19, 2020

Texas is leading the way in utilising clean diesel vehicles

Clean diesel cars US
Catherine Rowell
3 min
Texas is leading the way in utilising clean diesel vehicles

The US. added more than 280,00 new clean diesel passenger vehicles across the country last year, with Texas, California and Florida having the highest numbers of diesel vehicles, according to a Diesel Technology Forum analysis of the latest Vehicles in Operation (VIO) data compiled by IHS Automotive.

The analysis is based on 2016 data of vehicles in operation (VIO) that were compiled by IHS Automotive in all 50 states and the District of Columbia through December 31, 2016.  The analysis reviewed VIO data for passenger vehicles defined as cars, SUVS, light pickup trucks, heavy-duty pickup trucks and vans.  The Diesel Technology Forum used the VIO data to calculate the top states in registrations and the percentages of diesel and hybrid registrations in each state.  The analysis also compared 2016 to 2015 data.

The findings will not come as a surprise to many, with eight million diesel passenger vehicles now in the US. With an improvement in fuel economy by up to 30 percent, in addition reducing emissions, clean diesel cars are becoming a number one choice for consumers across the US.

“This level of increase in registrations of new diesel cars, SUVs and light pickup trucks in the US. in 2016 is impressive particularly when you consider there were 25 percent fewer choices in the market compared to 2015,” commented Allen Schaeffer, the Executive Director of the Diesel Technology Forum. “It demonstrates the American consumer’s confidence in clean diesel vehicles and what they have to offer – the combination of a proven technology with high fuel efficiency, great driving range and no sacrifices in vehicle capabilities or performance.”

“The 2016 increase in diesel registrations was due to the expanding popularity and increasing number of choices in the light duty pickup market. This more than offset the slight decrease in diesel car registrations due to the drop-in number of choices available. Solid performances from both new and existing SUV and luxury sedans continue to demonstrate the utility of diesel engines in these segments,” added Schaeffer.

Total All Diesel Vehicles 2016

(Cars/SUVS/Light Pickup Trucks/Vans)

State

1 - Texas

2 - California

3 - Florida

4 - Washington

5 - Pennsylvania

6 - North Carolina

7 - Colorado

8 - Oregon

9 - Georgia

10 - Illinois

(Diesel Technology Forum analysis based on IHS Automotive 2016 vehicles in operation data, December 2016)

Three North-eastern states had the highest percentage of new diesel car and SUV registrations in 2016 led by Vermont (+35 percent), Maine (+29 percent) and New Hampshire (+12 percent).

Fastest Growth Diesel Cars & SUVS 2015-16

2015-2016

1) Vermont, + 35.6 percent

2) Maine, + 29.3 percent

3) New Hampshire, + 12.1 percent

4) Michigan, + 10.4 percent

5) District of Columbia, +   8.5 percent

6) Wisconsin, +   8.2 percent

7) Oregon, +   7.8 percent

8) Hawaii, +   7.1 percent

9) Montana, +   6.7 percent

10) Washington, +   6.3 percent

(Diesel Technology Forum analysis based on IHS Automotive 2016 vehicles in operation data, December 2016)

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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