Tim Hortons aims to open 1,500 stores in Asia within 10 years

By sarahako ako

The Canada-based fast food company, Tim Hortons, has announced plans to open 1,500 new stores across Asia within the next 10 years, Financial Post reports.

In a bid to achieve success and compete with strong competition from rivals, the firm aim to offer congee and matcha, in addition to its signature offerings such as double doubles, to attract customers.

Tim Horton’s President, Alex Macedo, believes his company is late to try and achieve success in Asia with dominance in the Chinese market from giants such as Starbucks, McDonald’s, Dunkin’ Donuts; Beijing-based start-up Luckin Coffee and Costa Coffee.

In an interview with The Canadian Press, Mr Macedo said: “We are late to the game for sure.”

“They created an atmosphere that is almost get in and get out, and it is very fast paced.”

See more:

Tim Horton aims to encourage its Asian customers to spend as much time as possible in its stores by creating a comfortable atmosphere.

“We want our team members to be the most welcoming staff in China,” Mr Macedo added.

“We want people to be able to sit in our restaurants for 10 hours if they want to with only one cup of coffee if they want to or not ordering a cup of coffee at all.”

It has been revealed that Tim Horton’s coffee and iced cappuccino drinks has already seen significant interest and demand in early overseas testing.

It is anticipated that they will feature on the menu alongside the firm favourite in Asia - matcha.

The first Tim Horton’s location is expected to open in 2019.


Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI