Tips for Transforming a Domain to a Premium E-Business
Growing Sales in a Multi-Billion Dollar Market: The Importance of a Well-Rounded Growth Plan
Written by Summer Banks, Content Writer for Triton Web Properties
Don't underestimate the power of great content. An e-business is expressly designed to give customers a place to purchase items they are looking for, but how are they going to find your website even if your domain is premium. Great content contributes to search engine rankings as well as generate repeat visitors. When adding content to your site, make sure it is original content focused on your niche, provides relevant information the visitor is looking for and supports the products you are trying to sell. Google’s recent algorithm change, named Panda, has been weeding out low-quality, scraper, content farm sites and boosting the rankings for sites that actually deserve it. Great content will help decrease your bounce rate and increase the average time a visitor remains on the page – this will tell Google that your site is a relevant and authoritative site.
Don't bite off more than you can chew. Transforming premium domains to e-business gold means focusing that website on a small niche. Topics like parenting, women's health and fitness are huge draws, but there are also a large number of successful websites with content and products fitting the larger niche. Break down niches into micro-niches and focus on those so you get the biggest bang for your buck.
Focus on the whole picture, not just popularity and sales. With millions of premium domains on the Internet, what is your domain offering the visitor that no one else is offering? You have to focus on more than products and services. The customer wants FREE information and they want to feel like their business is something your e-business deserves. Give them that little something extra and it will prove useful in the long run.
Plan, plan, plan. No one can transform a premium website into a successful e-business without a plan. Any entrepreneur that has thoughtfully written out a solid business plan realizes there are more unanswered questions than originally thought. There is much more to plan than the basics. How will new products be added? How will old products be discontinued? What call solution will you use? What types of employees or how many employees will be needed when the business grows beyond the current staff? What are the 5-year, 10-year and 15-year goals of the business? Plan everything and leave nothing to chance.
About Triton Web Properties: Triton Web Properties buys premium domains and turns them into e-business gold with an ingenious marketing and management team. The company owns SportsMemorabilia.com, Biking.com, HollywoodMemorabilia.com and Barbecuing.com, among others.
How innovation is transforming government
According to Washington Technology’s Top 100 list, Leidos is the largest IT provider to the government. But as Lieutenant General William J. Bender explains, “that barely scratches the surface” of the company’s portfolio and drive for innovation.
Bender, who spent three and a half decades in the military, including a stint as the U.S. Air Force’s Chief Information Officer (CIO), has seen action in the field and in technology during that time, and it runs in the family. Bender’s son is an F-16 instructor pilot. So it stands to reason Bender Senior intends to ensure a thriving technological base for the U.S. Air Force. “What we’re really doing here is transforming the federal government from the industrial age into the information age and doing it hand-in-hand with industry,” he says.
The significant changes that have taken place in the wider technology world are precisely the capabilities Leidos is trying to pilot the U.S. Air Force through. It boils down to developing cyberspace as a new domain of battle, globally connected and constantly challenged by the threat of cybersecurity attacks.
“We recognize the importance of the U.S. Air Force’s missions,” says Bender, “and making sure they achieve those missions. We sit side-by-side with the air combat command, intelligence surveillance, and reconnaissance infrastructure across the Air Force. There are multiple large programs where the Air Force is partnering with Leidos to ensure their mission is successfully accomplished 24/7/365. In this company, we’re all in on making sure there’s no drop in capability.”
That partnership relies on a shared understanding of delivering successful national security outcomes, really understanding the mission at hand, and Leidos’ long-standing relationship of over 50 years with the federal government.
To look at where technology is going, Bender thinks it is important to look back at the last 10 to 15 years. “What we’ve seen is a complete shift in how technology gets developed,” he says. “It used to be that the government invested aggressively in research and development, and some of those technologies, once they were launched in a military context, would find their way into the commercial space. That has shifted almost a hundred percent now, where the bulk of the research and development dollars and the development of tech-explicit technologies takes place in the commercial sector.”
“There’s a long-standing desire to adopt commercial technology into defense applications, but it’s had a hard time crossing the ‘valley of death’ [government slang for commercial technologies and partnerships that fail to effectively transition into government missions]. Increasingly we’re able to do that. We need to look at open architectures and open systems for a true plug-and-play capability. Instead of buying it now and trying to guess what it’s going to be used for 12 years from now, it should be evolving iteratively.”