The Top 10 Biggest Brands
While you’re probably dreaming of ways to get your business on the Top 100 list of the Biggest Brands in the world, here are the top 10 brands that are making waves and innovating ideas to hold their spot at the top. Find out what these billion dollar companies are doing to reach customers, target stakeholders, and stay ahead of the business management game by offering their products and services to the world. Here is a list of the top performing America-based businesses.
Since its inception in 1886, the company serves its products in more than 200 countries with the help of its 92,800 worldwide employees. While staying young, fresh and innovative, Coca-Cola tailors to local markets by offering different flavors of beverages in each of the countries it is offered in. Social media is also a large part of the brand as it continues to evolve with their global customers.
Apart from manufacturing and selling computer hardware and software, IBM holds more patents than any other U.S. based technology company and maintains nearly 400,000 employees making them the largest services provider in the world.
Microsoft still manages to hold its own in the technology world even though similar corporations and operating systems are trying to ride the coat tails of the company. The company experienced a successful 2010, with the release of the Windows Phone 7, Bing Internet search browser, Kinect for Xbox 360, Windows Internet Explorer updates, Microsoft Office 2010, and other cloud computing capabilities.
With simplicity and ease of a use a constant theme in all Google products, the company is constantly making news about new innovations, expansions, and user privacy issues. Google has paved its own way in Internet search, cloud computing and advertising efforts and runs more than one million servers in data centers around the world. From Google Buzz, Google Earth, Google Adwords, to the recent addition of Google Boutiques, the massive corporation will undeniable hold its spot as one of the most successful American businesses to come to fruition.
What business venture hasn’t GE taken a stab at? GE operates five business segments, including energy infrastructure, technology infrastructure, NBC Universal, capital finance, and consumer and industrial. And with products, such as kitchen appliances, consumer electronics, entertainment, gas, oil, software, theme parks and even weapons, GE maintains a pretty extensive umbrella of products, services and initiatives that stay at the forefront of American culture.
The fast food giant remains a global market leader with recent innovations to stay up-to-date with its customers. Recent additions to the menu, such as healthy salads, grilled chicken sandwiches, a fleet of coffee offerings, and smarter happy meals has driven sales and strengthened McDonalds’ spot at the top of the fast food market. The company maintains 32,000 local restaurants in 117 countries and serves more than 60 million people in one day.
While the rest of the world saw dips in profits because of the recession, Intel actually committed billions of dollars to their computer processor manufacturing facilities. The company plans to move beyond the processor world and expand its services and products to reach the smartphones, smart TVs and app store world.
Who knew the mouse could still hold his own in today’s market? By taking on and building a strong social media presence, rebranding its stores, and even teaming up with local volunteer organizations to offer free ticket incentives in exchange for a few hours of volunteer service, Disney has retained its wholesome reputation among children and their parents. And the additions of entertaining movies and television shows each year certainly help the brand preserve its popularity across the globe.
Who knew that the company that was founded in a one-car garage in Palo Alto, Calif. would become such a force in the IT world? While its executive management team caused quite the stir in 2010, HP continues to manufacture popular computers, software, and other technological and business gadgets.
We all know the brand, its products, even the catchy TV commercials. Apple had a great year in 2010, with the addition of the iPhone 4, iPad, Mac Book Air, and upgrades to its mini music-playing devices. Even though its last advertising effort/secret to promote Beatles music availability on iTunes bombed, the company continues to make waves in the technology world and among the hip audience that prefers Apple products over the other competitors.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.