Top Daily Deal Sites for the Cost-Conscious Canadian
In the midst of an apathetic economy, high unemployment rates, and a worldwide recession, many Canadians have aligned themselves to daily deal sites to conserve their money. These fund frugal sites offer discounted prices on goods and services in cities around the world and can save customers anywhere from 50-90 per cent on products and experiences that they may have purchased anyway.
The most popular sites allow buyers to specify their location, select only the goods and services that they wish to purchase, and make suggestions on which establishments show the greatest savings. Though there are more than 600 of these cost-cutting competitors, worldwide vying for your business, some are better than others.
Here’s a look at our top three picks for the most popular and user-friendly daily deal sites.
Though Groupon doesn’t dominate here in Canada like it does in the US market, it’s certainly been the most successful worldwide. Bringing in over $50 million in profits each year, Groupon remains on top for worldwide revenue, visibility, and customer loyalty.
Groupon allows anyone to purchase their spectacular discounts and coupons, even if you’re not an email subscriber. If you choose to become a member, you will gain access to daily email notifications with additional special savings in your area. The company website is extremely user-friendly and allows a quick change of geographic location if you’d like to try daily deals in other areas.
Groupon wasn’t the first to explode onto the “group buying discount” scene but they’ve certainly been the most successful to date thanks to all the ample deals and customer incentives.
Groupon operates in over 140 cities around the world and offers deals in more cities than any other ‘daily deal site’. The company is bigger and more visible across the markets and they are able to broker more deals for their loyal customers.
WagJag is a locally celebrated Canadian favourite, offering deals to more than 20 cities in Canada. Much like Groupon, in quality of deals and site navigation, WagJag breaks it even further down to smaller localized areas. The company’s diversity of daily deal discounts is on par with Groupon’s, and offers Canadians more of a choice, but it doesn’t garner the same global recognition.
WagJag recently launched a web app that detects your current location and determines which outstanding deals are nearby that you can purchase and use immediately. The app is a fabulous way to experience different businesses in your area and helps you save money on things you need at that very moment – like buying discounted office supplies or grabbing something to eat.
The latest trend in the discount coupon industry appears to be aggregate sites that scour the web for daily specials and bring all of your local daily offers together into one email. We like these sites because they do all of the work for you. There are several starting to pop up around the world, but Yipit seems to be leading the charge on this one. Launched in 2010, Yipit is an aggregate site that gathers and recommends the best daily deals based on your specific location and interests. It draws from 330 daily deal services including Groupon, LivingSocial, and WagJag. This is a simple service to access them all without wearing yourself out signing up for all of the different sites and sifting through countless emails to get the best deals.
They currently operate in 15 cities and are growing by two cities every week. If you’re looking for great restaurant specials, beauty-related products, leisure activities, or simple items for your home or office, Yipit gathers it all for you in one place.
Are there other daily deal sites to keep your eye on? Certainly. Hundreds, in fact. But most of them share the same premise with different ways to bait you. If you’re not careful, and develop an addiction to signing up for numerous daily deal sites, you’ll soon have a glut of emails a day to sift through before your morning coffee.
Thankfully, in these tough economic times, there is no scarcity of these penny pinching promoters. Consumers benefit greatly from competition in the market and it’s just a matter of finding which site is best for you. But whatever you choose, remember: A great deal is only a great deal if it’s one that you were going to buy anyway.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.