May 19, 2020

Top tips for effective recruitment

SSR Mining
David Thomas
Bizclik Editor
3 min
Top tips for effective recruitment

Judging a book by its cover probably isn’t the best way to find the right candidate for your company. These days you have to at least open the book and read the first chapter.

Luckily, there are ways to ensure your company hires the right people without sitting them down in an interrogation room first.

The following tips will help you get the most out of your first encounter with potential employees and ensure you pick the perfect candidate.

Screen resumes

In an attempt to streamline the interview process, resume screening is a great way to cut out candidates that don’t meet the requirements. Sure, resumes are naturally screened as you read them, but they should be accompanied by a detailed checklist.

The job specific checklist can work as a 1 to 10 scale broken down into categories ranging from candidate qualifications, experiences, and whether or not they should move on to the interview process.

By doing this, you, the employer will have a tailored checklist that’s easily compared to other checklists based off the competition’s resumes. Additionally, it’s wise to have dedicated screeners during recruiting periods to act as candidate experts.

Read related articles in Business Review Canada

Interview for attitude

Before you hire any employee, it’s important to know whether their knowledge and skill level is up to par. But, another essential facet to any potential candidate is their inner office attitude. That’s where the interview comes into play.

Don’t spend too much time grilling the candidate on information already stated in the resume. Instead, try to gage their personality. Ask questions concerning work habits, how they function under stress, and their opinion on working long hours.

This is also where your ability to read body language plays a huge role. If the candidate becomes uneasy or makes a seemingly harmless joke at the mention of possibly working nights and weekends, it’s probably because they’ll ultimately have a problem with it.

Quiz references

If and when a candidate reaches the reference checking stage, it’s the perfect time to dig deep into the potential employee’s work past. And, if the reference is strictly professional, it’s also a great chance to gather unbiased opinions about the employee in question.

Once questions concerning the candidate’s abilities are out of the way transition directly into their people skills.

Questions like whether or not the candidate works well with others, their day-to-day attitudes, and their willingness to go above and beyond what’s asked of them are all fair game.

Test for success

After the candidate checks out on paper and face-to-face, it’s wise to request they take an abilities test.

Whether it’s to get a sense of the candidate’s general knowledge or gauge skills particular to the job involving interaction with customers, setting appointments, working with invoice software or representing the company at networking functions , if the potential employee is all they say they are, they should have no problem taking the test and more importantly, receiving an adequate score.

So, when it comes time to fill your next open position, take some of the above tips into consideration and find the best employee for the job.


About the author

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business and personal health.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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