The top veteran employers in the US
Supporting former military members is crucial for Americans in all walks of life.
Thankfully, many businesses are taking the lead by employing many service personnel who are integrating back into the workforce. As a result, these individuals, as well as the businesses, can greatly benefit from this kind of action.
Follow along as we look at these dynamics of how military personnel are getting back into the workforce.
From the business world to education itself, there are some key elements that are helping American heroes return to the workforce.
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Top veteran employers lead the way
If you are a business owner, it's hard not to be encouraged by some of the top veteran employers in the country.
In a piece from Military.com, 35 of the best veteran employers are listed for their commitment to hiring former military personnel.
You can see companies like General Electric, where they employ more than 10,000 veterans and an astounding one in 14 GE employees is a U.S. veteran. Other smaller companies have followed suit by making it a priority to support the brave men and women who serve the country.
In early February of 2014, the Wall Street Journal announced that an entire industry was taking the matter seriously - as more than 100 construction companies planned to hire more than 100,000 veterans within five years. The piece notes that since 2011, American businesses have hired nearly 400,000 veterans and military spouses.
Why is this good for the businesses as well as the former troops?
Businesses realize that those who serve in the military have a great deal of discipline, drive, and other assets needed to do a job well. Not only can businesses benefit from helping out American heroes, but they can take certainly use their experience that translates well to the workforce.
Evaluating the opportunities
Aside from major businesses opening positions to veterans, there are a couple of other key parts to this topic.
Education is unsurprisingly involved, as the nation has taken steps in making college courses accessible to military service members. With these standards in place, former military members can easily navigate the sometimes complicated waters of education once they return home.
As a result, many are able to complete their intended degree and enter the workforce with yet another asset, in addition to their valuable experience in the military.
Momentum forms the other key cog.
For American service troops to have plenty of opportunities, businesses of all sizes need to understand the importance of hiring veterans. The benefits are many on both sides, and it's a wonderful thing to do for the many American heroes that return.
With this focus, businesses of all shapes and sizes can support and enjoy the presence of these men and women.
About the author
Brian Neese is an author that specializes in content marketing, social media, and SEO. He writes about technology, marketing, and much more.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.