May 19, 2020

Toronto entrepreneurs advised to "Wake Up or Die"

Corrine Sandler
wake up or die
book launch
Bizclik Editor
3 min
Toronto entrepreneurs advised to "Wake Up or Die"
The Toronto chapter of Entrepreneurs’ Organization (EO) is proud to support member Corrine Sandler on November 28 as she launches her new book on how to win in business. Sandler’s Wake Up or Die addresses uncertainty, risks and emotional exposure to winning and losing the battle for growth. 
Entrepreneurship is on the rise in Canada. A 2012 report from CIBC suggests that the next decade might see the strongest startup activity ever in the Canadian economy. EO Toronto contributes to the economy by supporting entrepreneurs on their paths to success. EO Toronto’s 117 members average 41 years of age and generate median revenues of $3 million a year.
Described as “The Dr. Oz of Corporate Health,” Corrine Sandler is an in-demand speaker and a renowned entrepeneur herself. In 2009, she became founder and CEO of Fresh Intelligence Research Corp., a global market research company. By 2012, Fresh Intelligence was ranked at #20 on PROFIT Magazine’s Hot 50, less than four years after opening its doors. Sandler won the RBC Central Division Top Entrepreneur award in 2012 and has made PROFIT’s W100 list of Canada’s top female entrepreneurs for the past two years. She is also a nominee for this year’s Toronto Region Board of Trade Business Excellence Awards, taking place on November 21st. 
Sandler joined EO Toronto in 2011 and credits the organization and its members for valuable learnings that has helped propel Fresh Intelligence forward. “EO is a top-notch network of entrepreneurial professionals helping each other to reach their full potential,” Sandler says. “My dealings with fellow members of the Toronto chapter and Global EOers have boosted my business acumen immeasurably.”
“EO Toronto is all about offering our members valuable peer-to-peer learning, once-in-a-lifetime experiences and global networking opportunities,” says Toronto chapter president Rev. Dr. Bill Dost. “We’re proud to have Corrine as a member and thrilled that she’s released this book. She’s one of the best at laying out exactly what it takes to be a winner in the modern business arena. Wake Up or Die offers valuable advice to our members and helps spread her wisdom to those who haven’t had a chance to hear her speak.”
The book launch and signing for Wake Up or Die will be held on Thursday November 28 from 6:30 to 8:00 pm at the Dominion on Queen Restaurant Bar and Lounge, 500 Queen St. E., Toronto. Copies will be available at the event at an exclusive discounted price. For more information on the book and its author, visit
To attend the book launch, please register at
About Entrepreneurs’ Organization (EO)
The Entrepreneurs' Organization (EO) is a global business network of 9,500+ business owners in 131 chapters and 40 countries, with annual revenues of $17.3 million and total sales of more than US$138 billion. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. EO’s vision is to build the world's most influential entrepreneur community, which aligns with its mission of supporting entrepreneurial education and engaging entrepreneurs to learn and grow.
EO membership is by invitation only. A member must be the founder, co-founder, owner or controlling shareholder of his or her business, with minimum revenues of US$1 million annually.
The EO Toronto Chapter was founded in 1991 and is comprised of 117 members with an average age of 41 and median revenues of $3 million per year. EO Toronto businesses run the industry spectrum and range in size from one-person shops to 1,700 employees.



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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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