TripAdvisor releases world best airlines list
TripAdvisor has announced the winners of its first annual Travelers' Choice awards for airlines, recognizing travelers' favorite carriers around the globe. Emirates was named the top airline in the world, followed by Singapore Airlines and Azul. Winners were based on airline reviews submitted on TripAdvisor Flights from February 2016 to February 2017
The awards honor 50 airlines overall, including top lists for the World, Europe, North America, the Middle East and Africa; as well as 16 regional winners. The awards also highlight top airlines by level of service, covering First Class, Business Class, Premium Economy and Economy. Award winners were determined using an algorithm that took into account the quantity and quality of airline reviews and ratings submitted by travelers worldwide, over a 12-month period. The hallmarks of Travelers' Choice award winners are outstanding service, quality and value.
"We are proud to announce the inaugural Travelers' Choice awards for airlines, to help travelers make the most well-informed air travel decisions, based on the experiences of the global TripAdvisor community," said Bryan Saltzburg, Senior Vice President and General Manager for TripAdvisor Flights. "The airline industry is investing billions of dollars in new aircraft and service enhancements to differentiate the flying experience and these awards recognize the carriers offering the very best experiences and value to the traveling public."
"We are honored to be named the Best Airline in the World in the TripAdvisor Travelers' Choice Awards for Airlines 2017," said Sir Tim Clark, President, Emirates Airlines. "The fact that the awards are a result of unbiased reviews and feedback speaks to our commitment to deliver a superior travel experience for our customers. We want travelers to continue making Emirates their first choice whenever they think to travel. That is why we continue to invest in products and services across all classes, and why our service teams work hard and put their hearts into providing the very best experience for our customers both onboard and on the ground every day."
"Our mission of inspiring humanity sets us apart from every other airline," said Joanna Geraghty, JetBlue Executive Vice President of Customer Experience. "This recognition by TripAdvisor and our customers demonstrates once again, that we are on the right path. Thanks to our 20,000 crewmembers who live and breathe our unique values every day. It's our culture that inspires us to provide exceptional service, while we continue to build upon the product our customers love."
Among the top 10 global list, Asia holds the highest number of individual winners, with total of five (Singapore Airlines, Korean Air, Japan Airlines, Thai Smile and Garuda Indonesia); followed by the United States, with two airlines in the top rankings: JetBlue and Alaska Airlines, in fourth and ninth places, respectively.
Top 10 Airlines in the World:
1. Emirates, United Arab Emirates
2. Singapore Airlines, Singapore
3. Azul, Brazil
4. JetBlue, United States
5. Air New Zealand, New Zealand
6. Korean Air, South Korea
7. Japan Airlines, Japan
8. Thai Smile, Thailand
9. Alaska Airlines, United States
10. Garuda Indonesia, Indonesia
Class of Service Global Winners:
Best First Class: Emirates, United Arab Emirates
Best Business Class: Aeroflot, Russia
Best Premium Economy Class in the World: Air New Zealand, New Zealand
Best Economy Class in the World: Emirates, United Arab Emirates
North America Awards:
Top Major Airline in North America: Delta Air Lines, United States
Top Mid-Size & Low Cost Airlines in North America:
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Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.