May 19, 2020

The value of charitable partnerships (and 5 Canadian charities to consider)

Business
Canada
donate
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3 min
The value of charitable partnerships (and 5 Canadian charities to consider)

Originally reported by our sister brand FDF World, Pizza Pizza has recently opened their hearts and their wallets—the famous franchise has decided to support the Toronto Zoo. Specifically, the company has donated $250,000 toward a new Wildlife Heath Centre facility.

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The new centre will be a great addition, as it will include a fully-functioning animal hospital, (the hospital will be complete with an operating room, x-ray suite and laboratory), reproductive research laboratories, various multi-purpose animal holding area and a quarantine wing.

Chief Executive Officer of the Toronto Zoo John Tracogna stated, “On behalf of the Toronto Zoo Board of Management, staff, volunteers and 5,000 animals, I want to thank Pizza Pizza for their ongoing support over the years and for their significant financial contribution to this project. We have had a long-standing relationship with Pizza Pizza and their donation towards this critical project will have a direct impact on our continued efforts to ensure the ongoing survival of many of the worlds’ most vulnerable and endangered species.”

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In regards to the notable donation, President and CEO of Pizza Pizza Limited Paul Goddard stated, “Giving back to the communities we serve is an important part of Pizza Pizza’s culture. The Toronto Zoo is a special part of our community and the new Wildlife Health Centre is an initiate that we are proud to support. Our investment in the WHC helps to ensure the zoo can provide top notch health care for animals and support those who care for them. “

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Other charities and ways to give back

If you are the CEO or head of a company and you’re in a position to give back, you should definitely consider the positive possibilities the action can promote. Not only does choosing a cause or organization to support show true leadership skills, it can also help to convey how much you value your community and surrounding area.

Following in Pizza Pizza’s example, there are plenty of organizations to support—you just have to find one that is particularly near and dear to you. Below, you will find a list of different charities that you may choose to research and assist. However, if you don’t find a cause on the list that you connect with, don’t lose hope. As mentioned, there are plenty of Canadian causes that need assistance.

1. Alberta Cancer Foundation

2. BC Children’s Hospital Foundation

3. Canadian Food for Children

4. Hamilton Health Sciences Foundation

5. Plan Canada

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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