May 19, 2020

Vancouver's New Utility Solution: V-Pole

Metro Vancouver
City of Vancouver
Douglas Coupland
Mayor Gregor Robertson
Bizclik Editor
2 min
Vancouver's New Utility Solution: V-Pole

 

Metro Vancouver may soon see a new kind of utility pole appearing around the City. Offering a one stop shop of all things utility, V-Pole would provide wi-fi and mobile wireless opportunities, LED street lighting, electric vehicle charging, parking transactions and act as a neighborhood bulletin board. Simplifying current utility pole technology, the V-Pole will reduce visual clutter while offering an energy efficient and cost effective solution.

“The wireless data game has changed,” said V-Pole creator David Coupland. “Data transmission is no longer something scary you don’t want in your back yard. Now you want it directly in front of your house.”

Developed by Vancouver-native Douglas Coupland, the idea was fostered through investigation of open source wireless opportunities. As Coupland was researching at Bell Labs in New Jersey in an effort to write a book upon the subject, he discovered lightRadio— a small Rubik’s cube size reduced-wattage device eliminates the need for large boxes filled with wires and switching equipment.

“It’s a remarkable coincidence that just as I was looking for an enabling technology, the lightRadio™ dropped in my lap,” said Coupland.

The City of Vancouver, alongside Coupland, debuted the concept at the New Cities Summit in Paris last week. Proving the City supports the idea of providing an open source technological solution, the City of Vancouver has emphasized itself as an innovative and technological city.

“The City of Vancouver is signaling its belief that the future is about smart, open-source technology,” said Coupland. “This is an inevitable technology and a massive entrepreneurial opportunity. Urbanites want what the V‑Pole provides. Now is the time for partnerships and alliances to begin.”

 

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Coupland has confidence in his concept, expecting the future to hold a promising venture opportunity for V-Pole. Coupland sees current technology with its huge mainframe systems to will soon be a thing of the past.

“In three years there will be thirty times more wireless data traffic than there is now,” said Coupland “Unless we act quickly, our streets could be as cluttered as a kitchen junk drawer. No one wants that.”

“Enabling new generation communications, data and zero emission transportation is a key goal for Vancouver,” added Robertson. “An idea like the V-Pole will drive the pace of innovation and spark creative partnerships between cities and utilities. Integrating smart technologies in street poles can make cities more efficient while delivering better services to citizens.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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