May 19, 2020

Walmart: Top 10 facts

Walmart sustainability
Walmart: Top 10 facts
Walmart Sam's Club
Walmart smartphone trade-in program
Catherine Rowell
3 min
Walmart: Top 10 facts

Since its establishment in 1962, Walmart has become one of the most renowned corporations in America, and has since increased its operations worldwide. From a small discount store in Rodgers, Arkansas, to a multinational success, take a look at our top 10 facts surrounding Walmart’s rise within the business world.

1. The views of the customer have now become as important as hitting all financial targets within the business world. Walmart’s retail stance originates from Sam Walton back in 1918, where he stated: “The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." This still remains true today and has cemented Walmart’s success as a retailer as the company grew internationally.

2. Walmart has become a company which enables employees to grow and gain fulfilling careers, with over 70 percent of senior staff working on the shop floor, all the way to the top. Their training programmes and work experience offered enable employees to gain a breadth of experience and knowledge of the company’s operations throughout their career.

3. The company help support small, upcoming businesses through Sam's Club, officially launched by Sam Walton back in 1983. Sam’s Club has become iconic in helping businesses buy in bulk at lower costs.

4. By embracing a modern retail experience for consumers, Walmart provides a digital platform to purchase goods through traditional web applications, but also through mobile apps, which have become a staple for customers worldwide.

5. Walmart also offer to take old phones off consumers hands and partake in the smartphone trade-in program in collaboration with CExhange.

6. The company place an increased focus on sustainability through their Zero-Waste-to-Landfill Program, incorporating 50 separate waste categories and develop more sustainable packaging in all their products. The company also donates food to local organisations and have successful worked in partnership with suppliers create renewable energy from various products.

7. Walmart has recently released their plans to invest in communities across the country. This will include providing essential guidance for over 30,000 roles and training, including support within the company e-commerce services.

8. The company has also stated it will be “announcing grants to six US universities through the U.S. Manufacturing Innovation Fund to advance sustainability and innovation in textile manufacturing”.

9. To ensure efficient training for staff is thorough and advantageous, the company will be launching new training academics this summer, where trainees will undergo training in a variety of different areas of the business and promote career opportunities within the company for its staff.

10. Since 2013, Walmart has hired veterans who have been discharged within their first year of service to integrate these individuals back into the community and enable them to grow both personally and professionally.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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