May 19, 2020

WestJet and Porter Report Successful March Passenger Traffic

Air Canada
Porter airlines
WestJet
Porter
Bizclik Editor
2 min
WestJet and Porter Report Successful March Passenger Traffic

 

Porter and WestJet reported higher passenger traffic for the month of March today as well as increases in available seat miles and revenue passenger miles. Both airlines saw continued travel demand in March; a good sign in a struggling economy where income becomes more indispensable.

Porter Airlines reported a record March load factor with 59.6 per cent of its available seats filled. This increase, in comparison to March 2011, is a successful 10.2 points higher. Other results for Porter show that the airline traffic reached a total of 117.2 million Available Seat Miles (ASMs), an increase of 20 per cent, and a capacity of 70.1 million Revenue Passenger Miles (RPMs) which is up 44.8 percent from March 2011.

"March has become a stronger month for Porter with the development of seasonal leisure routes and a passenger base that travels year-round for business and pleasure," said Robert Deluce, president and CEO of Porter Airlines. "The first quarter finished on a high note with significant capacity growth being well outpaced by passenger demand."

WestJet had similar if not better results. The airline reports an 86.2 per cent load factor for March. It’s RPMs rose nine per cent and its ASMs additionally saw growth with a seven per cent rise in comparison to the same month in 2011. Overall, WestJet was host to an additional approximate 104,000 guests in March compared to March of last year.

 

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"Earning Canada's preferred airline status while carrying record traffic would not have been possible without WestJetters - our caring and friendly owners who are committed to the airline's ongoing success," said WestJet President and CEO Gregg Saretsky. "We are very pleased with the market strength we've seen in March and system-wide demand remains healthy. The market has absorbed our growth and increased fare levels have helped offset higher fuel costs."

Why did Porter and WestJet see such growth? There are many factors that come into play when businesses and individuals make travel plans. Potentially Canada’s more stable economy has promoted more airline usage for travel or maybe Air Canada’s constant complaints and threat strikes from its employees has deterred customers away from the larger and more popular airline. Either way, WestJet and Porter are seeing successful results for their bottom line. 

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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