What are the strangest fast food restaurant locations?
News has hit the headlines of a McDonald’s set to open at a Vatican property, right around the corner from St. Peter’s Square and the Vatican itself.
The restaurant, dubbed ‘McVatican’, has caused outrage across the globe – particularly from cardinals living in the very same building.
The Administration of the Patrimony of the Apostolic See (APSA) has made the decision to rent the space to McDonald’s for 30,000 euros a month. McDonald’s won the bid ahead of numerous companies which were vying for the same desirable property.
Cardinals have been outspoken about this controversial move, not least because the fast food chain fails to bear any connection to the traditional Italian cuisine favoured in Rome. The fact that it will be a stone’s throw from one of the most highly-valued holy parts of the world makes it especially offensive for locals.
This is by no mean the first time a fast food chain has placed a restaurant in an unusual location. Here we list the five strangest places you can buy a sandwich.
Guantanamo Bay, Cuba
The only McDonald’s in Cuba is in Guantanamo Bay. The restaurant is surrounded by barbed wire and is only accessible to personnel of the world’s most notorious detention camp.
The Forbidden City, Beijing
Regardless of the fact that it has been shut down since 2007, Starbucks enjoyed seven years of surprising prosperity in The Forbidden City. The business was invited there by the city’s managers, and while some locals questioned the decision to install an American coffee shop in the Emperor of China’s former residence, it thrived until a television personality launched a campaign to remove it.
Arizona doesn’t seem like an unusual location, but Sedona has strict zoning laws which meant that McDonald’s was unable to use its distinctive golden arches logo. Instead, the building itself had to be red to match the natural surrounding rock, decorated with a subdued green ‘M’.
The Dead Sea, Israel
Undoubtedly making a mint from the surrounding throng of dry-throated tourists, there is a Burger King on the western part of the Dead Sea. It’s the lowest-lying branch of Burger King at around 400m below sea level, and is incredibly popular as it is tucked away from the beaming sun.
The sky, New York City
Yep, you read that correctly. During the construction of 1 World Trade Center, a trailer housing a Subway rose along with the workers, with the use of a hydraulic lift, meaning workers did not have to abandon the building to retrieve food at surface level. Fun fact: Richard Schragger, owner of Subway, was chosen ahead of nine competitors to run a restaurant alongside 1 WTC due to the fact that he didn’t demand a profit.
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Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.