May 19, 2020

Why allowing your employees to telecommute is good for business

People Management
​Adam Groff
3 min
Why allowing your employees to telecommute is good for business

A happy employee is a productive employee and there's no better way to make sure your staffers are whistling while they work than with telecommuting.

Giving your employees the option to telecommute not only improves their quality of life; it also improves their quality of work. So, if you're management team is considering going the telecommuting route with employees, here are just a few possible ways your business can benefit:

Telecommuting on the rise

When employees are able to work flexible schedules from the comfort of their own homes, the working world becomes a better place. As the telecommuting trend continues to rise, the benefits of remote working are becoming crystal clear for businesses of all kinds.

If your business is on the fence about adopting a telecommuting workforce, then it's important to know there are companies already paving the way.

In fact, according to Bolt Insurance and the Telework Research Network, a whopping 30 million Americans are working from home one day a week or more.

In addition, there are more than 3 million full-time telecommuters with schedules that require minimal to no office visits at all. That number is expected to rise to nearly 5 million full-time telecommuters by 2016.

So, what does telecommuting mean for your business?

As the following article shows, “The Telecommuting Trend and How Your Company Can Handle It”, means getting it right the first time around so both the business and its employees can benefit from it.

There's a lot to consider before signing your business and your employees up for telecommuting. For starters, telecommuting simply doesn't fit with all business-types. If your business thrives on face-to-face interactions and teamwork, then telecommuting might not work.

Likewise, although most office employees would jump at the chance to telecommute, some workers don't perform as well in a home setting. Separating your telecommuting superstars from the rest of the work crowd is key.

Handling and implementing the telecommuting trend into your business means recognizing whether the work-from-home mindset will play to your business's strengths. If you decide telecommuting is right for your business, the advantages of the workplace alternative are pretty astounding.

Cost savings for all

There are numerous cost savings involved with telecommuting. Your business will experience substantial savings in office occupancy expenses including utilities costs, leased office space, and additional costs associated with office supplies.

As for your employees, the savings just keep coming. By skipping the morning and after work commutes, your staffers will save on fuel costs and general vehicle maintenance costs. In addition, they won't have to spend anything on work attire or lunch break grub either.

Absences are a thing of the past

When your employees are able to work from home, it makes their work lives and their home lives more flexible. This kind of schedule flexibility decreases absences by allowing workers to take care of daily responsibilities on their own schedules.

Instead of employees taking a full day off for family or personal matters, they can tend to their personal schedules and still fit in their work responsibilities.

Additionally, telecommuting employees are less likely to call in sick because working from home while under the weather is much more convenient than doing so from the office.

Productivity skyrockets

Above all else, when your business goes the telecommuting route, productivity oftentimes increases exponentially. Flexible schedules in combination with the enthusiasm of a work-from-home atmosphere means your employees are likely to work more efficiently and more often.

If your business is looking for a change of pace and an upswing in work output, then try telecommuting on for size.

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including workplace well-being and home businesses

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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