Yahoo & Verizon gain new brand name

By Catherine Rowell

Since Verizon’s subsequent acquisition, the company will now house Yahoo and AOL under company brand Oath, something of which has caused controversy, and many laughs in itself!

Oath will be home to a large number of Verizon-owned brands and Yahoo sites, such as Yahoo News, Yahoo Finance and Yahoo Sports.

Current AOL CEO Tim Armstrong informed Techcrunch: “I think the fact that people care so much is important. We want people to have opinions. We’re in a global-empowered consumer society right now, so we’re going to end up with a lot of opinions right now. But the reality is that ‘Oath’ rhymes with ‘growth,’ and that’s our job, to grow.”

With the recent announcement that privacy is no longer part of the agenda within internet searches for citizens within the US, the company will place an ever-increasing focus on security systems and the privacy of users to increase user confidence and trust.

Follow @BizReviewUSA and @NellWalkerMG

Read the March issue of Business Review USA & Canada here 


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital