Yahoo! Traffic Squeaked Past Google In July

By Bizclik Editor

The August edition of the Business Review USA is now live!

Marissa Mayer is proving to be the right captain at the helm of the Yahoo ship. After leaving Google more than a year ago to run the sinking ship, Yahoo steered past Google in the U.S. web traffic in July. According to market researcher comScore, this is the first time Yahoo has claimed the top since May 2011.

Yahoo skated around Google with 196.6 million unique monthly visitors, to 192.3 million. The results did not include search and mobile results, but it is still a milestone by a company that was considered done by many.

USA Today says, “Clearly, Mayer has put the exclamation point back into the Internet icon. Though that might change, or at least be altered, when Yahoo debuts its new logo after Labor Day.”

Read related content: 

Yahoo shares have nearly doubled in value since Mayer took over. Yahoo has acquired micro-blogging site, Tumblr and other valuable companies, mainly for the talent. Yahoo has refreshed its product line, breathing new life into a rather forgotten site.

Mayer is making a splash in other ways with a chic spread in Vogue, putting her on the map as a true fashion icon.  The article appropriately titled, Yahoo's Marissa Mayer: Hail to the Chief features Mayer in an intimate sense. She even discusses her battle with shyness, “She has had to discipline herself to deal with it. For the first fifteen minutes she wants to leave any party, including one in her own home. “I will literally look at my watch and say, ‘You can’t leave until time x,’ ” she says. “ ‘And if you’re still having a terrible time at time x, you can leave,’” making her seem more human. 

Share

Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital