May 19, 2020

Yukon raises awareness of EVs in Canada

Electric Vehicles
2 min
Yukon raises awareness of EVs in Canada

It was recently announced by Larry Bagnell MP that Yukon Government funds would be used to draw attention to the benefits of electric vehicles (EVs).

The Parliamentary Secretary to the Minister of Economic Development, Bagnell stated that CA$48,500 had been pledged to the cause in order to help Yukon’s citizens edge towards a zero-emissions future.

Combined with a contribution from the Yukon Transportation Museum, this brought the total funds raised for the EV Discovery Day to $97,000. 

The event was held on 8 March 2020 and included panels on a variety of topics, including the performance of EVs during the winter, the differences in operation and pooled opinions from those who have already adopted the new technology.

The vision of an emission-free Canada

The Government of Canada has launched its Zero-Emission Vehicle Awareness Initiative, aiming to reduce overall GHG (greenhouse gas) levels 30% from 2005 benchmarks by 2030 and 100% by 2040.

Calling the purchase of a vehicle “one of the largest financial decisions” that Canadian citizens can make, the government believes that broad societal transformation will need to take place to convince the public to adopt them wholeheartedly. 


“The lack of consumer awareness of EVs is one of the key barriers to adoption on a wider scale,” said the government on its official website. 

“Given that EVs are fuelled and maintained differently, consumers need to be sensitized to how they work, and have proof that an EV can provide an equal or better driving experience and value, compared to a conventional vehicle.”

Encouraging widespread EV uptake

The country is aiming for an ambitious target of 100% EV sales by 2040; it is currently investing more than $300mn to build the charging infrastructure necessary to sustain the approximately 34mn vehicles that would need to exist in the event of a direct transition. 

"There is a growing demand for EVs in Yukon, and with the Government of Canada's ongoing support,” said Ranj Pillai, Mines and Resources Minister for the Government of Yukon.

“Our territory has gone from three public electric vehicle chargers to 13, with more coming. This funding will help encourage the adoption and use of EVs in our northern climate and contribute to the growth of Yukon's green economy."

For more information on business topics in Canada, please take a look at the latest edition of Business Chief Canada.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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