9 search results
Article
Digital Strategy
Top 10 NFT marketing initiatives by leading brands in 2021
From Coca-Cola and McDonald’s to Asics and Gucci, we spotlight 10 of the most exciting ways brands used non-fungible tokens (NFTs) in their marketing mix

Article
Technology & AI
How digital assets are changing the business of fashion
Fashion’s foray into the metaverse promises new routes for consumer engagement and increased revenue for brands, according to McKinsey’s new repor

Article
Technology & AI
Deloitte: 6 global tech, media and telecoms trends for 2022
Games consoles, wearable devices, chip investment and NFTs among trends in global technology, media and telecoms predicted for 2022, reports Deloitte

Article
Technology & AI
US cities dominate for crypto careers, lag on metaverse jobs
New York top city for a career in crypto while global Top 10 features eight US cities plus London and Singapore, but lags them on NFTs and metaverse

Article
Technology & AI
Business Chief Brief: 5 things to know this week
From the return of the world’s biggest consumer tech show to the world’s first 3 trillion-dollar company, here are 5 things to know in week 1 of 2022
