3 Reasons Why Your Business Needs an App
Many business and marketing managers have worked hard to create a website that is designed to appeal to customers and rank well in searches. They may have a strong presence on social media and interact with followers. But what about creating an app for the business
Importance of the App
People like convenience. They don't want to take the time to go online and find a website when they can open up an app in just seconds. They want information at their fingertips with no wait time.
An app makes it easy to give your customers the information they want while keeping your company in front of them all of the time. Design the right kind of app and it will become a valuable tool that your customers use all of the time. It will remind them of your business when they need the product or service you have to offer.
The key is to find the right app for your company. It should become part of the overall marketing strategy and be designed with your goals and your customers in mind.
Marketing Your App
Once you have your app in place, you have to figure out how your marketing team will get it in front of the customer. Even though you know it serves a valuable purpose for consumers, that fact doesn't mean they will immediately be drawn to it. You have to convince them that it will make their lives better.
As the following article shows, you must discover the right methods on how to market an app to consumers that is effective and relevant to your target audience. The marketing aspect must be considered long before the app is created.
Two factors must be taken into account when designing it:
- Make it unique - While your app may not be the first to do something or provide a service, it should do it better and differently than other apps.
- Make it fun - Be creative with the design and make it enjoyable for customers to use. Do something different from everybody else.
Getting People's Attention
You must get people to notice your app. Talk about it on your social networks. Invite people to try it out and respond with their feedback. Be prepared for some criticism and be ready to answer questions or complaints, but this is one effective way to get people to notice your app and start talking about it.
Educate people about the app. Explain to them what it does and why they need it. You can do this through social media, on your website or blog and through YouTube.
Want more people to download your new app? Give them a reason. Offer a special deal if they download it. Everyone loves a good deal and the right one will get their attention.
Having a great app for your company is only as good as the number of people using it.
Creating a quality app that offers value and is interesting to people is half the equation. The other half is marketing it correctly to get their attention and get them to try it. Do both effectively and the app could become a valuable aspect of your business. As a business owner, how has an app helped you attract more customers?
Joyce Morse is an author who writes on a variety of topics, including business and technology.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.