5 health care giants that are using YouTube right
In today’s tech-reliant world, every brand must incorporate social media strategies into their greater marketing efforts to reach the largest number of customers—health care brands included.
Social media gives health care providers the opportunity to coordinate care. Additionally, social media allows providers to build initial trust with a potential patient through its online presence. A patient’s first encounter with a hospital or physician is often online and so providers should take this opportunity to build a strong presence and separate themselves from their competition.
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While almost every health care brand—hospitals and health tech startups around—is using Facebook and Twitter, YouTube is still a social media tool that is not being used to its greatest extent.
The following are five global health powerhouses that are using YouTube to spread their message and effectively communicate with their audience.
As a global provider of health care, Siemens’ YouTube channel is just as worldly. Videos reporting on their operations in China, Brazil, Russia and beyond give insight into the health care giant and what it takes to remain at the top for 166 years and counting.
Novartis’ mission is “to care and cure” and their YouTube channel reflects exactly that. With videos showcasing their malaria treatments, discussions from experts in the industry, and success stories from individuals, this channel is one to watch to stay up-to-date on the latest key advances in health care.
Kaiser Permanente is recognized as one of the leading health care providers and their YouTube channel tells you why. With a section devoted just for showcasing their employees, Kaiser’s channel is one to be watched to gain insight into leading a successful health care powerhouse.
Focusing on the continuum of care, Philips Healthcare uses its YouTube channel to share breaking news from their operations division and latest technologies that they are using. From hospital health to telemedicine, information from the healthcare sector can be found on Philips’ channel.
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GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. In addition, the company partners with health care leaders, strives to leverage the global policy change necessary to implement a successful shift to sustainable health care systems.
GE Healthcare does an excellent job of drawing audiences in by showing off its products in engaging ways. For example, this simple, but compelling, HD ultrasound piece has garnered 168,000 views.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.