5 predictions in the tech, sports and media industries for 2018
1) Streaming services become more traditional
2017 saw online streaming services taking original content to a new level - 2018 is expected to see a drastic jump in spend toward original content. Case and point: Netflix alone is aiming to spend nearly $8 billion in the next year alone, up dramatically from the $2 billion it spent this year.
However, what we’re now starting to see - and what we’ll see more of next year - is the return to traditional models. Platforms like Netflix are increasingly beginning to pilot their own shows, posting content from week to week rather in bulk. I think this return to tradition will become the norm, rather than the exception in 2018. Despite online video being a digital medium, traditional TV models lend themselves to keeping audiences coming back for more.
As Facebook Watch and other social-based video platforms move into this space throughout 2018, we can expect a number of things to happen. Firstly, competition among platforms, namely YouTube, will increase. People already spend more time on Facebook than YouTube (7.8% vs. 5%, respectively), and Watch is yet another reason for people to stay logged into the network. Once Facebook has sufficient buy-in from its users, I believe we’ll start to see them make a move toward creating their own original content and ownership of hosting events, like sports or music events. At that point, we’re looking at social video competing with established players like Netflix or Hulu.
2) UK Premier League partnerships with online broadcasters will finally begin
2018 is a pivotal, and potentially game changing year for sports rights in the UK. English Premier League rights are up for grabs once more and we will finally see an online broadcaster, such as Facebook or Amazon, bid for rights, and likely win a portion of these rights to show some games. With viewership numbers falling for the league, it makes total sense to finally go all in and sign a deal with an online platform to make sure it can recapture some of this lost audience.
This shift has been bubbling up over the last year, a, where Amazon won the bid to live stream NFL games and also outbidding Sky to secure ATP World Tour rights.
3) Perpetual change becomes the norm for video
Video currently makes up 69% of all online traffic and this will only keep growing in coming years.
Due to its relative newness however, we’ll keep seeing the format evolve at a rapid pace, to keep up with consumers’ changing attitudes and behaviours. For example, this year alone we’ve already seen platforms, including Apple’s Safari, turn against the ubiquitous use of autoplay video, yet over 60% of digital publishers currently rely on autoplay capabilities for their video content.
To overcome these ever changing challenges, content creators will need to be open and flexible when it comes to video. Rather than looking at the glass as half-empty, these challenges are an opportunity to re-vamp content strategies to keep up with their audiences, who will expect creators to keep pace with the times. Getting creative with content and making sure viewers have a reason to hit the play button will be more critical than ever to engage audiences and get them sharing content across their social platforms.
Whatever the purpose of your content, making sure it resonates is always a reliable way to ensure your video content is seen, liked and shared.
4) Fragmentation of streaming continues
The end of the TV subscription is on its way, and next year will show this.
As more people opt for personalised streaming experiences rather than traditional TV programming, more players are emerging within the space, including the likes of Apple, Amazon and now Facebook. More and more competitors will keep springing up next year and consumers will have more choice than ever before.
However, this choice will be completely fragmented, as some platforms will have exclusivity over content, meaning no one streaming service will be able to cater to every consumer’s needs. Instead, we’ll likely see a rise in more niche streaming platforms to cater to increasingly diverse audiences.
5) Short form video will see huge growth, especially in sport
In 2017 we’ve seen that audiences are increasingly viewing short, snappy, snackable video content.
However, next year will see this trend really accelerate especially for ‘near live’ sports highlights, whereby fans can watch online video of sports action, immediately after it happens. This type of short form content will become the new norm by which sports fans will not only watch sports, but also engage online.
Dror Ginzberg, Co-Founder & CEO of video creation platform Wochit
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.