Amazon to Fix Kindle Fire Complaints with Major Update

By Bizclik Editor

 

The Kindle Fire was supposed to be Amazon’s iPad rival, but as it turns out, despite early strong sales, a number of customers have been returning their tablets and complaining about its performance in forums on Amazon’s website.

Amazon has responded to Kindle critics by vowing to issue an update that will improve the Kindle Fire’s speed, touchscreen control and privacy controls.

 “In less than two weeks, we’re rolling out an over-the-air update to Kindle Fire,” Amazon spokesman Drew Herdener told the New York Times.

Users have said that they’re frustrated by the Kindle Fire’s lack of external volume control, slow page loading, touchscreen unresponsiveness and lack of privacy controls. As is, the Kindle Fire doesn’t allow users to keep their recent browsing history private.

See Related Stories from Business Review USA:

Kindle Fire and iPad Beat Laptops as Top Tech Gifts

Barnes & Noble Unveils Nook Tablet, Slams Amazon Kindle

Amazon Unveils Kindle Textbook Rental

Amazon Pulls Pedophile’s Guide for Boycott Fear

The Amazon forum isn’t full of complaints, though. A handful of users have posted praise for the device, stating that they’re pleased with what the Kindle Fire offers at its low, $199 price point.

 “I have no regrets. Love the interface, the screen, and the lack of hardware buttons--the soft buttons work well for me,” one user wrote. “I've tried and returned several tablets, but this one's a keeper.”

There are no signs that sales for the Kindle Fire have slowed and the new update could potentially provide Amazon with a sales boost.

“Initial market response strongly suggests that Amazon, with the Kindle Fire, has found the right combination of savvy pricing, astute marketing, accessible content and an appropriate business model, positioning the Kindle Fire to appeal to a brand-new set of media tablet buyers,” wrote researcher Rhoda Alexander, in a report for analyst firm IHS.

Share

Featured Articles

Broadridge study reveals huge impact of AI on C-suite

Broadridge Financial Solutions spoke to 500 C-suite executives from across the globe, many of whom said AI was significantly changing the way they work

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 top AI and ML trends for the enterprise in 2023 – Dataiku

Technology & AI

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy

Meet the CEO: Jill Stelfox of Panzura, exclusive interview

Leadership & Strategy