Amazon releases ad-supported Kindle with AT&T

By Bizclik Editor
Share

 

Amazon announced Wednesday morning a 3G version of its advertisement-supported Kindle with wireless access provided by AT&T. The device is dubbed the Kindle 3G with Special Offers and goes for a cool $139. It’s identical to the $189 3G Kindle except for the advertisements and deals used as a screen saver and on the bottom of its home screen.

"Kindle 3G is more convenient—customers never have to hunt for or pay for a Wi-Fi hotspot—they simply download and read books anytime, anywhere," Amazon CEO Jeff Bezos said in a statement. "Kindle 3G customers read 20 percent more books, and take advantage of twice as many special offers. A big thank you to AT&T for helping to make the new $139 price possible."

See top stories in the WDM Content Network:

What’s nice about having AT&T on your side is that users will have 3G on the Kindle and that there are no annual contracts or monthly fees. Users can seamlessly connect to the web over Wi-Fi and AT&T’s 3G network making for simple downloads of books, magazines, newspapers, and blogs with storage space of up to 3,500 books. AT&T started selling the Amazon Kindle 3G in its retail outlets on March 6 and has been a popular force for the brand.

Amazon’s Kindle brand has been busy this year offering its Wi-Fi version with Special Offers in April, with a price tag of a mere $114. Its initial advertising partners included Visa, Proctor & Gamble, and Buick.

Share

Featured Articles

What is Nestlé CEO Laurent Freixe’s Action Plan?

Newly appointed CEO sets out action plan involving separating water brands into standalone business and boosting advertising and marketing spend

Will Mulberry Turn a New Leaf Under CEO Andrea Baldo?

International British luxury brand cuts quarter of head office staff as newly appointed CEO conducts strategic review

Female Board Members of Biggest UK Companies Paid 69% Less

Female board members of FTSE 100 companies are paid 69% less than male counterparts, as they find themselves frozen out of the biggest roles

Is This the Next CEO of LVMH?

Leadership & Strategy

How Burberry’s New CEO Is Going Back to Basics

Leadership & Strategy

Is Bayer CEO Bill Anderson Running Out of Time?

Leadership & Strategy